Whoatemytofu Ntchito Yaikulu: Mtundu wa Zilembo by Yuntong Sun

Whoatemytofu Ntchito Yaikulu: Mtundu wa Zilembo by Yuntong Sun is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zachikhalidwe Competition Category.

BronzeZachikhalidwe· 2022

Whoatemytofu Ntchito Yaikulu: Mtundu wa Zilembo

by Yuntong Sun

Client: Yuntong Sun

Mphoto ya Bronze ya A' Design Award Winner in Zachikhalidwe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Whoatemytofu Ntchito Yaikulu: Mtundu wa Zilembo

Malemba a Bukhu: Whoatemytofu ndi polojekiti ya kapangidwe ka anthu (social design) yomangidwa mozungulira mtundu wa zilembo waukazi wa open-source wotchedwa The Tofu Type. Dzinali limatanthauza mwambi wa Chitchaina umene umagwiritsa ntchito kudya tofu ngati chithunzithunzi cha nkhanza za kugonana. Mawonekedwe a zilembozo anapangidwa kutengera njira yodulira tofu, ndipo malo opanda kanthu (negative spaces) amakumbutsa za chinthu chomwe chadulidwa. Polojekitiyi imaphatikizanso mndandanda wa mapositala ndi lingaliro la webusaiti. Alendo amatha kulemba mawu opweteka amene anawamva pa nthawi ya nkhanza, ndipo amalandira positala yoti agawane pa social media pogwiritsa ntchito hashtag. Mtundu wa zilembowu ukhoza kutsitsidwa kwaulere. Cholinga ndi kupatsa ozunzidwa mawu oti ayankhule komanso mzimu wa umodzi.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Whoatemytofu Ntchito Yaikulu: Mtundu wa Zilembo ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Whoatemytofu Ntchito Yaikulu: Mtundu wa Zilembo akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Whoatemytofu Ntchito Yaikulu: Mtundu wa Zilembo amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Dimensions & Packaging: Poster, 1350px*1080px
Tags: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Production Technology: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Design Challenge: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Research: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspiration: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Project Duration: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Operation Flow: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.