Dizayini ya Amaro Moyo Sitolo ndi Leticia Nobell ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.

SilivaMkati· 2022

Amaro Moyo Sitolo

ndi Leticia Nobell

Kasitomala: Amaro

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mkati

11,392

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #131705

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Amaro Moyo Sitolo

Malo ogulitsira atsopano a Amaro amawonetsa mtundu wa moyo komwe akupita, kulumikiza akazi ku mafashoni, mapangidwe, ukadaulo, kukongola ndi thanzi m'magulu osiyanasiyana mkati mwa mawonekedwe amadzimadzi. Mapiritsi ndi mizere yachikazi ya mkazi, kuphweka kwa zipangizo zopangira ndi kusakanikirana kwa chilengedwe kunalimbikitsa mapangidwe awa, kumene kasitomala adzamva kulandiridwa ndi kusangalatsidwa mu malo omwe, panthawi imodzimodziyo, minimalist ndi olemera, tech komanso momasuka, zamakono ndi zofunda, kutembenuza zotsutsana kukhala zowonjezera.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Amaro Moyo Sitolo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Amaro Moyo Sitolo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Amaro Moyo Sitolo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Miyezo ndi Kuphimba: Total floor area is 1300 square meters
Zizindikiro: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teknoloji Yopangira: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Vuto la Dizayini: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Kafukufuku: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Chilimbikitso: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Nthawi ya Polojekiti: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Mdondomeko ya Ntchito: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Mamembala a Gulu: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Mwini Zithunzi: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso