Better Bodies Hi Chizindikiro cha Mtundu ndi Takahiro Eto

Dizayini ya Better Bodies Hi Chizindikiro cha Mtundu ndi Takahiro Eto ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Platinamu ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

PlatinamuZithunzi· 2022

Better Bodies Hi Chizindikiro cha Mtundu

ndi Takahiro Eto

Kasitomala: Better Bodies Hi

Wopambana pa Mphoto ya Platinamu ya A' Design Award mu Gawo la Zithunzi

2,638,834

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #133445

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Better Bodies Hi Chizindikiro cha Mtundu

Better Bodies Hi ndi chizindikiro cha mtundu cha malo ochitirapo masewero olimbitsa thupi. Chizindikirochi chimazikidwa pa mtundu wa zilembo umene umasintha m'magawo atatu. Pamene alendo akuyenda kuchoka pa malo olandirira alendo kupita ku malo ochitirapo masewero olimbitsa thupi, zilembo za pa zikwangwani zimakhala zokhuthala komanso zazikulu. Mtundu woonda kwambiri umagwiritsidwa ntchito pang'onopang'ono pa malo olandirira alendo kuti pakhale mpumulo wa bata. Mtundu wokhuthala kwambiri umagwiritsidwa ntchito m'malo ochitirapo masewero olimbitsa thupi pa msinkhu woposa mita imodzi. Mtundu wa zilembowu umagwiritsidwa ntchito pa chizindikiro, tsamba la intaneti, zikwangwani ndi zinthu zosindikizidwa. Zilembo zosinthazi zimathandiza ogwiritsa ntchito kukonzekeretsa thupi ndi maganizo awo ku masewero olimbitsa thupi pang'onopang'ono.

Chidziwitso

Za Mphoto ya Platinamu ya A' Design Award

Better Bodies Hi Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Better Bodies Hi Chizindikiro cha Mtundu amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Better Bodies Hi Chizindikiro cha Mtundu ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Miyezo ndi Kuphimba: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Zizindikiro: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Teknoloji Yopangira: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Vuto la Dizayini: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Chilimbikitso: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Nthawi ya Polojekiti: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Mdondomeko ya Ntchito: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Mamembala a Gulu: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima