Intangible Heritage Nsanja ya Chidziwitso ya Digito by Baidu Meux

Intangible Heritage Nsanja ya Chidziwitso ya Digito by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Chikhalidwe ndi Makampani a Chikhalidwe Competition Category.

ChitsuloChikhalidwe· 2022

Intangible Heritage Nsanja ya Chidziwitso ya Digito

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Mphoto ya Chitsulo ya A' Design Award Winner in Chikhalidwe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Intangible Heritage Nsanja ya Chidziwitso ya Digito

Cholowa Chosaoneka ndi nsanja ya chidziwitso ya digito ya zilankhulo ziwiri yoperekedwa ku cholowa cha chikhalidwe chosaoneka cha China. Nsanjayi imalemba ndikugawana zinthu za chikhalidwe kudzera mu zithunzi, mavidiyo ndi mawu olembedwa. Gawo loyamba limasonyeza nkhani monga ntchito zamanja, sewero, masewera a zizindikiro za mthunzi ndi masewera ankhondo mu mawonekedwe a mpukutu. Magawo otsatirawo amapereka zolembedwa zatsatanetsatane zomwe ogwiritsa ntchito amatsegula kudzera mu makhadi a zinthu. Zizindikiro zachikhalidwe za Chitchaina zimaphatikizidwa ndi chilankhulo chamakono chowoneka. Nsanjayi yakonzedwa kuti izigwira ntchito pa makompyuta komanso pa zida za m'manja.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Intangible Heritage Nsanja ya Chidziwitso ya Digito ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Intangible Heritage Nsanja ya Chidziwitso ya Digito akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Intangible Heritage Nsanja ya Chidziwitso ya Digito amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
Dimensions & Packaging: adapted for PC, adapted for all devices on ios and Android.
Tags: ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
Production Technology: Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
Design Challenge: Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
Research: ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
Inspiration: The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
Project Duration: the project went live on Encyclopedia in June 2009
Operation Flow: The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd