24 Solar Terms Ntchito Yaikulu ya Zithunzi za Application ya Mafoni by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Ukadaulo wa Foni, Mapulogalamu ndi Mapulogalamu a Foni Competition Category.
ChitsuloFoni· 2022
24 Solar Terms Ntchito Yaikulu ya Zithunzi za Application ya Mafoni
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Mphoto ya Chitsulo ya A' Design Award Winner in Foni Category
Verified Award Winner
Verify Award Status for #133667The Design
About 24 Solar Terms Ntchito Yaikulu ya Zithunzi za Application ya Mafoni
24 Solar Terms ndi gulu la zithunzi zamoyo (dynamic illustrations) zopangidwa za application yofufuza pa foni. Nyengo 24 za dzuwa zimagawa chaka m'magawo ofanana kutalika, ndipo kwa zaka mazana ambiri zakhala zikutsogolera ulimi ndi moyo watsiku ndi tsiku ku China. Zithunzizi zimagwiritsa ntchito njira zachikhalidwe za zojambula za ku China ndi mitundu yosonyeza nyengo, kutentha, nyengo yamlengalenga, ndi zamoyo zachilengedwe. Ogwiritsa ntchito amafikira masamba awa poyang'ana dzina la nyengo ya dzuwa kapena mawu ogwirizana nawo. Gawo lophatikizika lomwe lili pansi pa tsamba lililonse limalumikiza ku makanema, nkhani, ndi zolembedwa za encyclopedia. Zojambulazi zimagwirizana ndi kukula kwa masikirini onse a mafoni.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
24 Solar Terms Ntchito Yaikulu ya Zithunzi za Application ya Mafoni ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. 24 Solar Terms Ntchito Yaikulu ya Zithunzi za Application ya Mafoni akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. 24 Solar Terms Ntchito Yaikulu ya Zithunzi za Application ya Mafoni amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
- Dimensions & Packaging
- Dynamic 24 can be adapted to all sizes of mobile screens and works well
- Tags
- Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
- Production Technology
- Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
- Design Challenge
- Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
- Research
- We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
- Inspiration
- Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
- Project Duration
- October 2021, within the Baidu App side
- Operation Flow
- The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Team Members
- Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
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