Environment Day Ntchito Yaikulu ya Kuwonetsera pa Zenera by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Zipangizo Zokhalitsa, Mapulojekiti ndi Mapangidwe Obiriwira Competition Category.
ChitsuloChipangizo Chokhalitsa· 2022
Environment Day Ntchito Yaikulu ya Kuwonetsera pa Zenera
Client: Arçelik
Mphoto ya Chitsulo ya A' Design Award Winner in Chipangizo Chokhalitsa Category
Verified Award Winner
Verify Award Status for #135652The Design
About Environment Day Ntchito Yaikulu ya Kuwonetsera pa Zenera
Zolemba za Bukhu: Tsiku la Chilengedwe ndi chiwonetsero cha zenera la sitolo chomwe chinapangidwa kwa sitolo ina ku Istanbul. Chiwonetserocho chili ndi khoma la nthaka youma lopangidwa ndi manja, lomwe limakopa chidwi cha anthu oyenda mumsewu. Lingaliro ili linabadwa chifukwa cha chilala ndi kutayika kwa zinthu zachilengedwe padziko lapansi. Munda wobiriwira unapangidwa kuti uzame m'nthaka youma, kusonyeza kuti kukonzanso kukadali kotheka. Nthaka youmayo inapangidwa kuchokera ku dongo lomwe linayikidwa pa mbale za MDF ndikuumitsidwa ndi dzuwa kwa sabata limodzi kuti apange mawonekedwe ang'ambika. Madera obiriwira amapangidwa kuchokera ku ndere, ndipo zilembo zimasemedwa kuchokera ku mtengo. Pafupifupi 98 peresenti ya chiwonetserochi imapangidwa kuchokera ku zinthu zokhazikika komanso zachilengedwe.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Environment Day Ntchito Yaikulu ya Kuwonetsera pa Zenera ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Environment Day Ntchito Yaikulu ya Kuwonetsera pa Zenera akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Environment Day Ntchito Yaikulu ya Kuwonetsera pa Zenera amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- Dimensions & Packaging
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - Tags
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- Production Technology
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- Design Challenge
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- Inspiration
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- Project Duration
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- Operation Flow
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- Team Members
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - Image Credits
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
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