Dizayini ya Coway Malo Ogulitsira Zokumana ndi Makasitomala ndi IQI Concept ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.
BronzeMkati· 2022
Coway Malo Ogulitsira Zokumana ndi Makasitomala
ndi IQI Concept
Kasitomala: IQI Concept
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mkati
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #136737Kapangidwe
Za Coway Malo Ogulitsira Zokumana ndi Makasitomala
Coway Experience Centre ndi malo ogulitsira zokumana ndi makasitomala ku Kuala Lumpur, Malaysia. Malo okwana masikweya futi 2210 amasonyeza zinthu ndi ntchito zokhudzana ndi madzi oyera ndi mpweya woyera, tulo labwino komanso ukhondo wa zimbudzi. Malowa agawidwa m'magawo asanu: Cholowa cha Mtundu Wamalonda (Brand Heritage), Chisamaliro cha Madzi, Chisamaliro cha Mpweya, Chisamaliro cha Moyo ndi Chisamaliro cha Ntchito. Ma projekita a pa screen yokhudzika, zipangizo zamagetsi zosinthasintha, ndi ma television panel zimalola kuti zomwe zikusonyezedwa zisinthidwe mosavuta. Mitundu yoyera, yabuluu ndi yakuda pamodzi ndi mizere yopindika ya matabwa ndi mapepala oyera zimakumbutsa za madzi ndi mpweya. Malo osefera madzi ndiwo amakhala poyang'aniridwa kwambiri m'gawo la Chisamaliro cha Madzi.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Coway Malo Ogulitsira Zokumana ndi Makasitomala ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Coway Malo Ogulitsira Zokumana ndi Makasitomala akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Coway Malo Ogulitsira Zokumana ndi Makasitomala amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Miyezo ndi Kuphimba
- 2210 sqft
- Zizindikiro
- experience centre, curves, nature, clean, commercial space, digital
- Teknoloji Yopangira
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Vuto la Dizayini
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Kafukufuku
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.
We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre - Chilimbikitso
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Nthawi ya Polojekiti
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Mdondomeko ya Ntchito
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Mamembala a Gulu
- Yie Yee Wong
Alice Dinh
Wei Ling Yee - Mwini Zithunzi
- Photographer: David Yeow
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
