Amplifying Identity Ntchito Yayikulu: Kapangidwe ka Mkati mwa Ofesi by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
SilivaMkati· 2022
Amplifying Identity Ntchito Yayikulu: Kapangidwe ka Mkati mwa Ofesi
Client: DB&B Pte Ltd
Mphoto ya Siliva ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #137777The Design
About Amplifying Identity Ntchito Yayikulu: Kapangidwe ka Mkati mwa Ofesi
Amplifying Identity ndi kapangidwe ka mkati mwa ofesi komwe kali ku Asia Square ku Singapore. Malo ogwirira ntchito ali pa nyumba zitatu ndipo ali ndi malo okwana masikweya mita 9,300. Malo ogwirira ntchito limodzi makumi asanu ndi zipinda zisanu zazikulu zamisonkhano zagawidwa pa nyumba zonse kuti zithandizire kagwiridwe kantchito kosinthasintha komanso kophatikizana. Zithunzi zapadera zosonyeza chilengedwe zaikidwa m'makonde ndi m'makoma kuti zisonyeze chikhalidwe cha kampani, mfundo zautsogoleri ndi mbiri yakale. Makapeti opangidwa kuchokera ku zinthu zosatha, penti yokhala ndi zinthu zochepa za organic zosakhazikika komanso magetsi ogawidwa m'madera zagwiritsidwa ntchito kuti achepetse zotsatira zoyipa pa chilengedwe.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Amplifying Identity Ntchito Yayikulu: Kapangidwe ka Mkati mwa Ofesi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Amplifying Identity Ntchito Yayikulu: Kapangidwe ka Mkati mwa Ofesi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Amplifying Identity Ntchito Yayikulu: Kapangidwe ka Mkati mwa Ofesi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensions & Packaging
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Production Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Design Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Project Duration
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Team Members
- Ricardo Celis
Victor Wong - Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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