Audemars Piguet Kapangidwe ka Mkati mwa Nyumba Yosungiramo Zinthu Zakale by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
GolideMkati· 2022
Audemars Piguet Kapangidwe ka Mkati mwa Nyumba Yosungiramo Zinthu Zakale
Client: Audemars Piguets
Mphoto ya Golide ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #138641The Design
About Audemars Piguet Kapangidwe ka Mkati mwa Nyumba Yosungiramo Zinthu Zakale
Musee Atelier Audemars Piguet ndi kapangidwe ka mkati mwa nyumba yosungiramo zinthu zakale komwe kanapangidwira kampani yopanga mawotchi ya ku Switzerland. Chiwonetserochi chili ndi malo okwana masikweya mita 1,100 ndipo chili ku Le Brassus, Switzerland, mudzi umene kampaniyi inakhazikitsidwa. Alendo amatsatira njira yozungulira mokometsera yokhala ndi nkhani yolinganizidwa bwino, ndipo mutu uliwonse uli ndi kalembedwe kake ka kapangidwe. Ziboliboli, makina odziyendera okha ndi zoyikamo zosuntha zimapereka kayimbidwe ku chiwonetserochi, chomwe chimalumikizidwa mowoneka bwino ndi malo ozungulira. Zithunzi zowala ndi mithunzi zimasintha malingana ndi nthawi ya tsiku komanso nyengo.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Audemars Piguet Kapangidwe ka Mkati mwa Nyumba Yosungiramo Zinthu Zakale ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Audemars Piguet Kapangidwe ka Mkati mwa Nyumba Yosungiramo Zinthu Zakale akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Audemars Piguet Kapangidwe ka Mkati mwa Nyumba Yosungiramo Zinthu Zakale amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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