Dizayini ya Hair For Hope Cancer Care Initiative Kulimbikitsa ndi Onedor Co. Ltd. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zachikhalidwe.
BronzeZachikhalidwe· 2023
Hair For Hope Cancer Care Initiative Kulimbikitsa
ndi Onedor Co. Ltd.
Kasitomala: Onedor Co. Ltd.
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zachikhalidwe
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #141480Kapangidwe
Za Hair For Hope Cancer Care Initiative Kulimbikitsa
Tsitsi la Chiyembekezo ndi chochitika chachifundo chopatsa tsitsi choyambitsidwa ndi bungwe la chiyembekezo la chisamaliro cha khansa kwa anthu opulumuka khansa. Chochitika ichi ndi chothandiza kwambiri pophunzitsa achinyamata za kuchita zabwino pagulu. Gulu laphanga ntchito ndi chizindikiritso kuti lilimbikitse mawu ake ndi zokumana nazo ndi otenga nawo mbali. M'tsogolo, chiyambikirichi ndi chizindikiritso chikhala chizindikiro cha kuyitana kwa kuchita kanthu kuti opulumuka khansa agawane zokumana nazo zawo ndiponso kuti m'badwo wachichepere uchitepo kanthu ndi kupanga zotsatirapo zabwino pa ubwino wa anthu onse. Mukhoza kukhala chiyembekezo cha wina.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Hair For Hope Cancer Care Initiative Kulimbikitsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Hair For Hope Cancer Care Initiative Kulimbikitsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Hair For Hope Cancer Care Initiative Kulimbikitsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.
Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently. - Miyezo ndi Kuphimba
- The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.
In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals. - Zizindikiro
- Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
- Teknoloji Yopangira
- The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
- Vuto la Dizayini
- In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
- Kafukufuku
- The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.
The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized. - Chilimbikitso
- Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.
The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit. - Nthawi ya Polojekiti
- The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
- Mdondomeko ya Ntchito
- This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
- Petensi
- N/A
- Mamembala a Gulu
- HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR
ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist - Mwini Zithunzi
- Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.
Zolipidwa
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Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
