Synchron Desk Wotchi by Farzan Shamasblou

Synchron Desk Wotchi by Farzan Shamasblou is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zida za M'nyumba Competition Category.

BronzeZida za M'nyumba· 2023

Synchron Desk Wotchi

by Farzan Shamasblou

Client: Pratic Studio

Mphoto ya Bronze ya A' Design Award Winner in Zida za M'nyumba Category

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Colors

The Design

About Synchron Desk Wotchi

Synchron ndi wotchi yapadziko lonse lapansi ya analogi yomwe imawonetsa nthawi yovomerezeka yamayiko osiyanasiyana nthawi imodzi. Mosiyana ndi mawotchi adijito, wotchi yapadesikiyi imawonetsa chithunzi chofanana m'malo onse, mwachitsanzo, imasiyanitsa kumvetsetsa kwanthawi kwamakina ndi kawonedwe kake kosasintha. Lingaliroli ndi lokhudzana ndi zovuta zolimbana ndi nthawi, ndipo zatengedwa kuchokera kumalingaliro ovuta omwe amazindikira wotchi ngati chizindikiro cha ntchito muzaka za digito. Mtundu wa zokongoletsa mu magwiridwe antchito, omwe m'badwo uno umawonedwa ngati chinthu chokongoletsera chopanda phindu, chomwe chikuyembekezeka kugwira ntchito mosalekeza.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Synchron Desk Wotchi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Synchron Desk Wotchi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Synchron Desk Wotchi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Synchron is a universal analog clock that displays the official time of 27 different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all time zones, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. Time zones can also be customized based on the user's desired locations.
Dimensions & Packaging: Product: 90 mm x 130 mm x 80 mm
Packaging: 115 mm x 155 mm x 85 mm
Tags: world clock, analog clock, concrete clock, dst switch, desk clock
Production Technology: The frame of the clock is made of polypropylene fiber reinforced concrete fabricated by manual molding method and the discs have various models with different materials, includes aluminum and coated PVC sheet cut and engraved by CNC. This clock also uses a simple movement mechanism.
Design Challenge: The most important challenge was changing the DST status. So, there are two daylight saving and standard time sides for the hour disk. On the daylight saving time side, the time differences between the places (daylight saving time in the Northern Hemisphere) and other places have been applied.
Research: The concept of Synchron is taken from a theoretical perspective that recognizes the analog clock as a symbol of labor in the digital age. As digital displays embedded in everyday objects constantly remind us about the importance of time, analog clocks are more or less useless, and also they are decorative objects that can only be expected to work continuously. Synchron tries to answer the question of how a design focused on mechanical performance can institutionalize an anti-design approach.
Inspiration: Unconventional statement of time besides normal functionality; that is to say, Problematic confrontation with time is the main idea of this decorative clock. A type of aesthetic in performance, that in the present age is considered as an object possessing a formal and decorative perspective.
Project Duration: The design project started in November 2018 and finished in December 2019 in Tehran, IRAN.
Operation Flow: In this clock, two discs are used instead of the usual hour hands such that each of the half-lines represents the hour hand of the place whose name is engraved on the top of that line, and the small line on the small disk is the minute-hand. Some hour hands lines lead to a circle sign which indicates that, in contrast to other locations, the minute-hand of the location is a small circle on a small disk.
Image Credits: Image #1: Photographer Hamed Fakharan, 2022.
Image #2: Photographer Hamed Fakharan, 2022.
Image #3: Photographer Hamed Fakharan, 2022.
Image #4: Photographer Pegah Safa, 2022.
Image #5: Photographer Hamed Fakharan, 2022.