Dizayini ya Vivo X80 Kampeni ya Zotsatsa Zakunja ndi Output ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.
SilivaZolengeza· 2023
Vivo X80 Kampeni ya Zotsatsa Zakunja
ndi Output
Kasitomala: Output
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zolengeza
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #142549Kapangidwe
Za Vivo X80 Kampeni ya Zotsatsa Zakunja
Vivo X80 ndi kampeni ya zotsatsa zakunja yopangidwa kutsatsa mtundu wa mafoni a m'manja. M'malo mwa sikirini ya 3D yosafunika magalasi yoikidwa pamwamba pa nyumba, kampeniyi imagwiritsa ntchito sikirini yaikulu yapansi yoikidwa mwachindunji pa nthaka, kotero kuti owonera akhoza kuwonera pafupi. Zomwe zikuwonetsedwa zakonzedwa m'magawo asanu ndi awiri ndipo zinawonetsedwa ku Shenzhen ndi Xian. Ma radar awiri ndi ukadaulo wojambula thupi la munthu zimatsata malo ndi mayendedwe a omvera, kotero kuti zithunzizo zimayankha kwa owonera. Ukadaulo wa laser projection umagwiritsidwa ntchito powonetsera.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Vivo X80 Kampeni ya Zotsatsa Zakunja ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Vivo X80 Kampeni ya Zotsatsa Zakunja akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Vivo X80 Kampeni ya Zotsatsa Zakunja ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
- Miyezo ndi Kuphimba
- We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
- Zizindikiro
- Naked eye 3d, Interactive, Epic, Innovation, Creative
- Teknoloji Yopangira
- Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator. - Vuto la Dizayini
- How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
- Kafukufuku
- How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
- Chilimbikitso
- Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
- Nthawi ya Polojekiti
- The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
- Mdondomeko ya Ntchito
- Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
- Mwini Zithunzi
- Photographer: Xujie Yan
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.