Haocailou Kapangidwe ka Mkati mwa Lesitilanti ndi Sig Studio

Dizayini ya Haocailou Kapangidwe ka Mkati mwa Lesitilanti ndi Sig Studio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.

SilivaMkati· 2023

Haocailou Kapangidwe ka Mkati mwa Lesitilanti

ndi Sig Studio

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mkati

18,293

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #143404

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Haocailou Kapangidwe ka Mkati mwa Lesitilanti

Haocailou ndi kapangidwe ka mkati mwa lesitilanti kamene kamaonetsa chikhalidwe cha Shunde. M'chikhalidwe cha Shunde, Haocai amatanthauza mwayi wabwino, chikondwerero ndi mitundu yokongola. Ntchitoyi imagwiritsa ntchito nyali zambiri, mitundu ya makolo ndi zipangizo zosanjikizana kuti apange malo osangalatsa. Phoenix, chizindikiro cha mwayi wabwino komanso dzina lodziwika bwino la Shunde m'derali, ndiye mutu waukulu. Masitepe achikasu, okhala ndi zogwirira zomwe zimagwira ntchito ngati mitanda yochirikiza, amatsogolera ku bala yomwe pamwamba pake pali bwato la phoenix la magawo awiri lomwe limasunganso vinyo. Zipinda zachinsinsi pa nsanjika yachitatu zimakumbutsa nyali za nsomba za makolo.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Haocailou Kapangidwe ka Mkati mwa Lesitilanti ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Haocailou Kapangidwe ka Mkati mwa Lesitilanti akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Haocailou Kapangidwe ka Mkati mwa Lesitilanti ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Miyezo ndi Kuphimba: The project area is 542sqm.
Zizindikiro: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Teknoloji Yopangira: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Vuto la Dizayini: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Kafukufuku: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Chilimbikitso: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Nthawi ya Polojekiti: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Mdondomeko ya Ntchito: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Petensi: Copyrights belong to SIG Studio,2021.
Mamembala a Gulu: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Mwini Zithunzi: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021