Spot On Kuyika Kwa Kuwala Kolumikizana by Responsive Spaces and Michael Holzer

Golide Zoyikidwa · 2023

Spot On Kuyika Kwa Kuwala Kolumikizana

by Responsive Spaces and Michael Holzer

Mphoto ya Golide ya A' Design Award 2023 in Zoyikidwa
CLIENT: Creative Region / City of Linz
Estimated Number of Design Views: 538,891
Verification code 0F21A3F2D7 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Spot On Kuyika Kwa Kuwala Kolumikizana

Mazenera opanda kanthu ogulitsa ndi otopetsa. Makamaka chifukwa cha mliri wa Covid-19 mawindo opanda kanthu ogulitsa adakhala chinthu chofunikira kwambiri mumzinda wa Linz. Koma makamaka, m'malo abwino kwambiri mumzindawu, malowa ndi malo owonetsera osagwiritsidwa ntchito omwe angagwiritsidwe ntchito bwino pakadali pano. Chifukwa chake kuyika zenera la shopu kwapaderaku komanso lingaliro la "Spot On" kumbuyo kwake zinapangidwa. Kuyika kwa magetsi olumikizirana kumasintha mazenera opanda kanthu kukhala zojambulajambula zochititsa chidwi komanso zodabwitsa, pomwe amapatsanso mabizinesi am'deralo gawo lofunikira kwakanthawi. Ife. Chikondi. Linza.

About the Mphoto ya Golide ya A' Design Award

Spot On Kuyika Kwa Kuwala Kolumikizana ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Spot On Kuyika Kwa Kuwala Kolumikizana akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Spot On Kuyika Kwa Kuwala Kolumikizana amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Press Kit

Unique Properties: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimensions & Packaging: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Tags: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Production Technology: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Design Challenge: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Research: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiration: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Project Duration: Since August 2021 in Linz
Operation Flow: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Image Credits: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus