Dizayini ya Burton Chengdu Kugulitsa ndi Sa and Boo Studio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe.
GolideMkati· 2023
Burton Chengdu Kugulitsa
Kasitomala: SA and BOO Studio
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mkati
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #146820Kapangidwe
Za Burton Chengdu Kugulitsa
Nthawi zolimbikitsa komanso zopanga zimachitika nthawi ndi nthawi wojambula wagululo wajambula zithunzi zoseketsa ngati fanizo kuti amasulire kalozera wa zida za chipale chofewa komanso mbiri ya mbiri ya mtundu, kufufuza mbiri ya mtundu ndi malo ochezera ku China kuti apange. sitolo yodziwika bwino komanso yojambula zithunzi ndizovuta zina, gulu lokonzekera limagwira ntchito mwakhama pophatikiza chikhalidwe cha chikhalidwe cha China chomanga matabwa ndi mapangidwe amakono a zomangamanga ndikubwezeretsa kukumbukira mbiri ya mtundu mu malo otsutsana awa ndi cholinga chomaliza.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Burton Chengdu Kugulitsa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Burton Chengdu Kugulitsa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Burton Chengdu Kugulitsa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
- Miyezo ndi Kuphimba
- The interior area is 265 sqm, the facade area is about 210 sqm.
- Zizindikiro
- Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
- Teknoloji Yopangira
- We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
- Vuto la Dizayini
- The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
- Kafukufuku
- The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
- Chilimbikitso
- Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
- Nthawi ya Polojekiti
- The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
- Mdondomeko ya Ntchito
- The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
- Mamembala a Gulu
- Bonnie Liao
Lisa Liu
Pavel Zhu - Mwini Zithunzi
- Image #1: Photographer Liu Wei
Image #2: Photographer Liu Wei
Image #3: Photographer Liu Wei
Image #4: Photographer Liu Wei
Image #5: Photographer Liu Wei
Video Credits: YinTai Group, IN99 Chengdu
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
