Haokan City Ntchito Yopanga Mavidiyo by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
BronzeZolengeza· 2023
Haokan City Ntchito Yopanga Mavidiyo
by Baidu Online Network Technology Beijing
Client: Baidu Online Network Technology. Beijing
Mphoto ya Bronze ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #146901The Design
About Haokan City Ntchito Yopanga Mavidiyo
Haokan City ndi ntchito yopanga mavidiyo yomwe imalimbikitsa mabizinesi a mizinda pa intaneti ndi kunja kwa intaneti. Ntchitoyi imaphatikiza chikhalidwe cha m'deralo, zokopa alendo, mafashoni ndi ukadaulo watsopano kuti apange chizindikiro chapadera cha mzinda uliwonse. Zomangamanga zachikhalidwe, zovala ndi zojambulajambula, kuphatikizapo mabatani a mfundo za Chitchaina, mikanjo, kuluka ndi kusoka, zikuwonetsedwa kudzera mu 3D simulation ndi zithunzi zogwira ntchito. Munthu wina wotchedwa Dongfang Chen amatsogolera opanga achinyamata. Mavidiyo achidule ndi zochitika za kunja kwa intaneti zimayitanira anthu kuti alembe ndi kugawana chikhalidwe cha mzinda uliwonse.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Haokan City Ntchito Yopanga Mavidiyo ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Haokan City Ntchito Yopanga Mavidiyo akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Haokan City Ntchito Yopanga Mavidiyo amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life. - Tags
- Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
- Production Technology
- With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
- Design Challenge
- Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
- Research
- With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
- Inspiration
- The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends. - Project Duration
- Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
- Operation Flow
- Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
