Bonacchi Malo Owonetsera Zinthu by Franco Pupillo

Bonacchi Malo Owonetsera Zinthu by Franco Pupillo is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zomangidwa za Masonyezo Amalonda, Mkati ndi Mawonekedwe Competition Category.

BronzeMasonyezo Amalonda· 2023

Bonacchi Malo Owonetsera Zinthu

by Franco Pupillo

Client: Bonacchi

Mphoto ya Bronze ya A' Design Award Winner in Masonyezo Amalonda Category

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Colors

The Design

About Bonacchi Malo Owonetsera Zinthu

Bonacchi ndi malo owonetsera zinthu opangidwa kwa kampani yopanga vinyo pamsonkhano wamalonda. Malo owonetserawa ali otseguka pakuwoneka koma osasunthika mkati, kupatsa mwayi wa chinsinsi kwa alendo omwe akhala pansi. Nyumbayi ndi yopangidwa ndi matabwa opukutidwa ndi varnish, pamodzi ndi chikuto chakutsogolo chopangidwa ndi mtengo wa oak wotsukidwa womwe uli ndi chizindikiro chowunikiridwa kumbuyo. Mizati ili ndi zikuto za magalasi owonera pamodzi ndi mikwingwirima ya satin, zowunikiridwa ndi magetsi a LED. Magalasi osalala opangidwa ndi acid amaikidwa mumizere iwiri ndipo asindikizidwa ndi kapangidwe kamthunzi komwe kamabisa gawo lakumunsi. Makoma a ofesi amagwiritsa ntchito mitengo ya oak yosiyanasiyana yomwe imagawa malo popanda kutseka kwathunthu.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Bonacchi Malo Owonetsera Zinthu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Bonacchi Malo Owonetsera Zinthu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Bonacchi Malo Owonetsera Zinthu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bonacchi stand for Vinitaly was born from the need to give a new and more appropriate identity to the company to communicate its value. The customer's request was for an open but at the same time reserved stand. The strength of this project is its simplicity, enhanced by the materials: oak wood, glass and mirrors with satin lines, a natural sensation to enhance the wines on display.
The feature that makes it truly unique is the internal confidentiality.
Dimensions & Packaging: The Stand measures mm. 14,000 x 4,500 h 4.00, with customized front wall h mm. 5,000
Tags: Functional and elegant stand, open but reserved, wood, tinted shaded glass, mirrors with satin strips
Production Technology: The stand was made with a lacquered wooden structure and a front panel in bleached oak with the backlit Bonacchi logo inside. The columns are covered inside with mirror dibond and satin stripes, which give an effect of depth and movement highlighted by the LED lights. The acid-etched burnished glasses are made in two coupled layers and inside they have a shaded print that obscures the lower part. Through the upper transparent part, you can see the stand from the outside and at the same time have privacy for the people sitting at the tables. The office has the front wall in burnished acid glass and the side walls in spaced oak slats that delimit without closing.
Design Challenge: The creative challenge was to combine functionality with aesthetics for an open but reserved stand. It seemed like a contradiction and this prompted us to evaluate different solutions which in the end turned out to be right. On a technical level, the solutions are simple, natural wood, printed burnished glass and mirror with satin strips. Simple but well combined and effective solutions.
Research: The research stems from the customer's needs for a functional and elegant stand, open but reserved at the same time. This prompted me to look for simple solutions and see-through solutions. I began to evaluate wood and glass with solutions suited to the project. On the side of the two entrances, I used burnished glass, with a shaded print inside, this allows you to see inside the stand in the upper part and obscure the lower part to protect the people seated. For the office, I made the two side walls with spaced oak strips so as not to give the feeling of being closed inside and in any case reserved, the front wall is in burnished glass with mini Venetian blinds which can be darkened if necessary.
Inspiration: The inspiration came from the customer's needs, which prompted me to look for simple but valuable solutions, suitable for the company and the wines on display.
The bet was to make a glass stand but reserved inside, in order to have privacy for visitors.
I chose to partially obscure the glass with satin strips where the names of the wines can be read in transparency and burnished glass printed with a transparent shade at the top and darkened at the bottom.
The internal office has walls in oak str
Project Duration: The project started in September 2021 and ended in April 2022 with the exhibition at Vinitaly 2022.