Dizayini ya Chaos Pogo Ntchito Yaikulu: Chizindikiro cha Mtundu (Brand Mascot) ndi Xudong Zhang and Hao Tan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.

ChitsuloZolengeza· 2023

Chaos Pogo Ntchito Yaikulu: Chizindikiro cha Mtundu (Brand Mascot)

ndi Xudong Zhang and Hao Tan

Kasitomala: Chaos Pogo

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zolengeza

16,298

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #147863

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Chaos Pogo Ntchito Yaikulu: Chizindikiro cha Mtundu (Brand Mascot)

Mawu a Bukhu: Wow ndi chizindikiro cha mtundu chopangidwira Chaos Pogo, mtundu wa pabu wotseguka womwe umayang'ana kwambiri anthu achinyamata. Chizindikirochi chimachokera ku honey badger, nyama yomwe imawoneka ngati chizindikiro cha changu, unyamata ndi kulimba mtima. Mutu wosalala wokhala ndi tsitsi loyera, zikhadabo zakuthwa, ndi mchira wodziwikiratu zimapangitsa kuti chinthucho chizidziwika mosavuta. Maso olimba okhala ndi zophimba za maso zofiira ngati rozi zimawonjezera mzimu wachinsinsi. Maonekedwe olimba amasonyeza chikhalidwe ndi mkhalidwe wa mtunduwo. Zizindikiro zochokera ku chizindikirochi zimagwiritsidwanso ntchito pa zinthu za mtunduwo, kulimbikitsa ubale pakati pa makasitomala ndi mtunduwo.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Chaos Pogo Ntchito Yaikulu: Chizindikiro cha Mtundu (Brand Mascot) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Chaos Pogo Ntchito Yaikulu: Chizindikiro cha Mtundu (Brand Mascot) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Chaos Pogo Ntchito Yaikulu: Chizindikiro cha Mtundu (Brand Mascot) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Zizindikiro: Pub IP, Brand Image, Mascot, WOW, Youth
Teknoloji Yopangira: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Vuto la Dizayini: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Kafukufuku: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Chilimbikitso: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Nthawi ya Polojekiti: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Mdondomeko ya Ntchito: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Mamembala a Gulu: Xudong Zhang and Hao Tan