Pure Advance Flex Sikuta ya Magetsi by Pure Electric

Pure Advance Flex Sikuta ya Magetsi by Pure Electric is a highly esteemed winner of the very prestigious 2023 Mphoto ya Platinamu ya A' Design Award in Mapangidwe a Sikuta Competition Category.

PlatinamuSikuta· 2023

Pure Advance Flex Sikuta ya Magetsi

by Pure Electric

Client: Pure Electric

Mphoto ya Platinamu ya A' Design Award Winner in Sikuta Category

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Colors

The Design

About Pure Advance Flex Sikuta ya Magetsi

Pure Advance Flex ndi sikuta ya magetsi yopindika yopangidwira maulendo a mu mzinda. Woyendetsa amaimirira m'njira yachilengedwe, akuyang'ana kutsogolo, mapazi ake atapatukana, zomwe zimapereka ulendo wokhazikika komanso womasuka kuposa sikuta wamba. Zipangizo zingapo zopindira zimalola kuti sikutayi ipindike kukhala katundu wong'ono kuti isungidwe m'malo ang'onoang'ono komanso pa maulendo ogwiritsa ntchito mitundu yosiyanasiyana ya mayendedwe. Sikutayi imadzichirikiza yokha pa gawo lililonse la kupindika, choncho kupinda ndi kutambasula kungachitike pogwiritsa ntchito malo osavuta kukhudza. Chimango chake ndi chitsulo cha aluminiyamu chopangidwa ndi njira ya hydroforming, ndipo chida chilichonse chinasankhidwa kuti kulemera kwake kukhale kochepa.

The Recognition

About the Mphoto ya Platinamu ya A' Design Award

Pure Advance Flex Sikuta ya Magetsi ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pure Advance Flex Sikuta ya Magetsi amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Pure Advance Flex Sikuta ya Magetsi ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
Dimensions & Packaging: Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
Tags: scooter, electric scooter, folding, transport, mobility
Production Technology: The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
Design Challenge: While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
Research: Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
Inspiration: The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
Project Duration: The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
Operation Flow: A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
Team Members: David Leonard