Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani by Squared is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
ChitsuloZolengeza· 2024
Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani
by Squared
Client: Squared
Mphoto ya Chitsulo ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #150826The Design
About Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani
Kusamalira ziweto zapakhomo kwafika m'nthawi yatsopano. Anzathu ang'onoang'ono amaubweya tsopano amaonedwa ngati mamembala ofanana m'banja ndipo amayamba kulandira chisamaliro chambiri. Kwa malo okongoletsa agalu omwe amapereka chisamaliro chapamwamba komanso chithandizo chabwino kwambiri kwa agalu, mitundu yambiri ya zinthu zokhala ndi chizindikiro cha kampani zimapangidwa kuti zipange njira yonse yatsopano yolankhulana ndi zithunzi kuti zithandize kufotokoza nkhaniyi yatsopano. Agalu ali ndi khalidwe lawo, mawonekedwe awo, umunthu wawo ndipo amawonetsedwa ngati anthu akulu oyenera kusamalidwa bwino kwambiri mwa chisamaliro chapamwamba cha agalu.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Barking Good Zinthu Zokhala ndi Chizindikiro cha Kampani amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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