Sogno Jewelry Design Dongosolo la Chizindikiro cha Mtundu by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
BronzeZolengeza· 2023
Sogno Jewelry Design Dongosolo la Chizindikiro cha Mtundu
Client: Sogno
Mphoto ya Bronze ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
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About Sogno Jewelry Design Dongosolo la Chizindikiro cha Mtundu
Sogno Jewelry Design ndi dongosolo la chizindikiro cha mtundu lopangidwa kwa mtundu wa zodzikongoletsera. Chizindikirocho chachokera ku maonekedwe a zomera, ndi mzere wopindika wokumbutsa tsinde ndi zoonadi zochokera ku masamba zowonjezedwa pa mtundu wa zilembo wa serif. Mtengo wa mkuyu ndiwo umagwiritsidwa ntchito ngati chithunzithunzi chachikulu. Bwalo ndilo chinthu chofunika kwambiri ndipo limaimira mphete komanso kulumikizana pakati pa anthu awiri. Chizindikirochi chimagwiritsidwa ntchito pa zithunzi, mitundu, zikwangwani, matumba ogulitsira, mkati mwa sitolo ndi mapepala olamula. Kesi yozungulira ya mphete imatsegulidwa ngati duwa likutumphuka, ndipo zitsanzo makumi asanu zinayesedwa.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Sogno Jewelry Design Dongosolo la Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Sogno Jewelry Design Dongosolo la Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Sogno Jewelry Design Dongosolo la Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- Tags
- Jewelry, Brand, Package, Identity, Symbol
- Design Challenge
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- Research
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- Inspiration
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- Project Duration
- The project started in October 2020 in Seoul, and finished in March 2021.
- Operation Flow
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
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