Geneo Ntchito Yoyambirira: Kapangidwe ka Showroom by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
BronzeMkati· 2023
Geneo Ntchito Yoyambirira: Kapangidwe ka Showroom
by Belina Zhang
Client: Shanghai Brander Brand Design., Ltd
Mphoto ya Bronze ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #151218The Design
About Geneo Ntchito Yoyambirira: Kapangidwe ka Showroom
Mawu a Bukhu: Geneo ndi showroom yopangidwa ya mtundu wa zosamalira khungu womwe umaphatikiza ukadaulo ndi zinthu zachilengedwe. Malo a 280 masikweya mita amagwiritsa ntchito madzi, zomera ndi mpweya monga mitu yake yaikulu. Malo olowera ali ndi chinthu chowunikira chamadzi oyenda, khoma la mabowo (bubble wall), khoma la zithunzi za anthu, ndi sinema ya 5D. Khoma la mabowo limatha kuzungulizidwa, ndipo kuwunika kumasonyeza zomera zosiyanasiyana mkati mwake. M'dera la vidiyo, kuwunika kwa denga ndi njira yofukiza zonunkhira zimasintha malinga ndi zomwe zikuwonetsedwa mu filimuyo. Simenti yonyenga ndi terazo zimapereka mawonekedwe achilengedwe ndi akale, pomwe ngodya zonse za makoma zinazungulizidwa ndi kuwalitsidwa ndi manja.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Geneo Ntchito Yoyambirira: Kapangidwe ka Showroom ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Geneo Ntchito Yoyambirira: Kapangidwe ka Showroom akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Geneo Ntchito Yoyambirira: Kapangidwe ka Showroom amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
- Dimensions & Packaging
- Showroom covering 280m²
- Tags
- beauty, tech, nature, interior, branding
- Production Technology
- Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
- Design Challenge
- Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
- Research
- The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
- Inspiration
- In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
- Project Duration
- Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023 - Operation Flow
- The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.
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