AS Women Empowerement Mphatso ya Kampani by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zoperekedwa Mphatso Competition Category.
ChitsuloZoperekedwa Mphatso· 2024
AS Women Empowerement Mphatso ya Kampani
Client: As
Mphoto ya Chitsulo ya A' Design Award Winner in Zoperekedwa Mphatso Category
Verified Award Winner
Verify Award Status for #152153The Design
About AS Women Empowerement Mphatso ya Kampani
A|S anaganiza kupanga mphatso ya kampani ya pachaka kuti ikhale chidziwitso ndi kuyitanitsa kuchita, motengera chosowa chopatsa mphamvu akazi a mtundu uliwonse, chipembedzo, kapena udindo wa anthu. Tsikoudia ya ku Crete, chakumwa chachikhalidwe cha ku Greece, chidadzaza mabotolo opangidwa kufanana ndi akazi osiyanasiyana, iliyonse yokhala ndi nkhope ya dongo yapadera yonga chitseko, mofanana ndi zithunzi zakale za Cycladic. Zinawonetsa mitu ya Ufulu, Kusintha, Kufanana, Chilungamo, Maphunziro, Kusankha, ndi Mphamvu. Botolo iliyonse inaikidwa m'bokosi lapadera lokhala ndi zithunzi zojambula zaluso ndi chithunzi cha pakhoma.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
AS Women Empowerement Mphatso ya Kampani ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. AS Women Empowerement Mphatso ya Kampani akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. AS Women Empowerement Mphatso ya Kampani amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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