Empathy Ntchito Yaikulu: Nyali Yapansi by Alexey Danilin is a highly esteemed winner of the very prestigious 2024 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zowunikira ndi Zipangizo za Kuwala Competition Category.
BronzeZowunikira· 2024
Empathy Ntchito Yaikulu: Nyali Yapansi
Client: Maytoni
Mphoto ya Bronze ya A' Design Award Winner in Zowunikira Category
Verified Award Winner
Verify Award Status for #156207The Design
About Empathy Ntchito Yaikulu: Nyali Yapansi
Mawu a Bukhu: Empathy ndi nyali yapansi yopangidwa kuti igwiritsidwe ntchito m'nyumba ndi m'malo apagulu. Nyaliyi idapangidwa mumapangidwe omwe amayankha zosowa zowoneka bwino komanso zamalingaliro za anthu. Chowunikira chochenjezera kuyenda (motion sensor) chayikidwa pagawo lopendekera la fulemu, pa mtunda wokwanira anthu okhala pansi kapena oimirira. Chowunikirachi chimalola kuti nyali iyatsidwe komanso mphamvu yake isinthidwe popanda kukhudza, zomwe zimathandizira ukhondo m'malo a kafe ndi mahotela. Makina ozungulira amazungulira nyali madigiri 360 mopingasa ndi madigiri 90 mopingasa mmwamba. Nyaliyi idapangidwa ndi chitsulo ndi acrylic, ndipo ili ndi gwero la kuwala la LED la wati 14.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Empathy Ntchito Yaikulu: Nyali Yapansi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Empathy Ntchito Yaikulu: Nyali Yapansi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Empathy Ntchito Yaikulu: Nyali Yapansi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is designed using the principles of empathy. Therefore, the floor lamp can adapt to the practical and emotional needs of a person. For example, the angular shape of the rebar is created to position the motion sensor. This construction allows a person to control it while sitting at a table or passing by. Traffic management is very important given the pandemic. It is also convenient if a person does not want to stain the floor lamp while eating or doing a craft.
- Dimensions & Packaging
- Height 1420 mm, width 800 mm, depth 300 mm. Metal, acrylic, LED, 14W, 3000K, 1210 lm, 90 CRI. The turning mechanism goes up and down by 90 degrees, to the right and left 360 degrees. Motion sensor with adjustment of luminous flux power.
- Tags
- Lighting, Lamp, Product design, Maytoni, Alexey Danilin, Lamp design, Product Design, Design, Lamp, Lighting, Product
- Production Technology
- The use of the principles of empathy led to the study of a person's life and habits in order to find out how a person uses the floor lamp and under what circumstances and how it can be improved so that the lamp can adapt to different emotional and practical situations in a person's life. In order to do this, research was carried out in the form of observation of loved ones, colleagues and strangers at home, cafes, in the office and other spaces.
- Design Challenge
- An important part of the study was the search for a shape for embedding a motion sensor, because the location of the sensor must be in such a way that it is convenient to use in different scenarios. For example, when a person works sitting at the table or walks by. Therefore, the height of the sensor was first determined so that a person could use it both sitting and standing. And then the shape is determined based on the need to create a rotary mechanism.
- Research
- The concept of empathy allows, first of all, to focus not on the needs of the person himself, but on the emotions and needs of other people. This is very important for the designer, because studying only your own needs is not enough to create a popular product. Therefore, an investigation was made to study human behavior in different spaces, and surveys have been conducted to understand how such a simple subject can help make the world more human-centric.
- Inspiration
- Empathy is a conscious empathy for the emotional state of another person. The designer decided to set himself the task of combining this concept with the design of an object that is used in everyday life. The choice fell on a floor lamp with an original design, with a motion sensor and adjustable lighting power, as well as a rotary system.
- Project Duration
- The project started in April 2023 in Moscow and finished in December 2023 in Moscow, and will be exhibited in April 2024 in Moscow.
- Operation Flow
- Users can use the light to work, read and rest by adjusting the power with a motion sensor. The User can also adjust the angle of lighting using a 90-degree and 360-degree vertical rotation system horizontally. In addition, the lamp can be used in public spaces where there is a large flow of people, for example, in hotels and cafes, since it can be used without touch, which is important for protecting against viruses.
- Team Members
- Lead designer: Alexey Danilin, Engineer: Nikita Morozov, Product manager: Elena Slivka. Assistant product manager: Anastasia Orlova. Visualizer: Dmitry Cherednikov.
- Image Credits
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #2: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #3: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #4: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #5: Maytoni brand visualizer Dmitry Cherednikov, 2023.
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