Golide Mkati · 2024
Beijing Wangfujing Xiyue Mkati mwa Malo Ogulitsira Aakulu
by Xia Gushuyu Commercial Space Design
- Mphoto ya Golide ya A' Design Award 2024 in Mkati
- CLIENT: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
- Estimated Number of Design Views: 117,211
- Verification code 8D7F3E9DD3 · Verify this award
Colors
About Beijing Wangfujing Xiyue Mkati mwa Malo Ogulitsira Aakulu
Beijing Wangfujing Xiyue ndi mkati mwa malo ogulitsira aakulu okwana masikweya mita 19,800 m'dera lapakati la Beijing. Kapangidwe kake kamaphatikiza zomangamanga zachikhalidwe cha China ndi zinthu zamakono zamtsogolo. Madenga otukukira m'mwamba, ziboliboli za zilombo pa nsonga za denga, zothandizira za dougong ndi madenga a caisson zimapanga maonekedwe ake, pomwe zitsulo zosakanikirana zimapereka mphamvu ndi kulimba. Malo atatu a mitu yosiyanasiyana, Yuanshi Kou, Sundial Square ndi Qiankun Fang, amasonyeza mabwalo apakati. Chipinda choyamba chapansi pa nthaka chili ndi malo odyera ndipo chachiwiri chili ndi malo ogulitsa. Kutentha kwa mtundu wa kuwala ndi kuwala kwake zimayendetsedwa mosamala kuti zipange malingaliro osiyanasiyana.
About the Mphoto ya Golide ya A' Design Award
Beijing Wangfujing Xiyue Mkati mwa Malo Ogulitsira Aakulu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Beijing Wangfujing Xiyue Mkati mwa Malo Ogulitsira Aakulu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Beijing Wangfujing Xiyue Mkati mwa Malo Ogulitsira Aakulu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Press Kit
- Unique Properties
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- Dimensions & Packaging
- It covers an area of 19,800 square meters.
- Tags
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
- Production Technology
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- Design Challenge
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- Research
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- Inspiration
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
- Project Duration
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- Operation Flow
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
