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Lighting Tunnel Ntchito Yaikulu: Bokosi la Chiwonetsero by Nargiza Usmanova

Lighting Tunnel Ntchito Yaikulu: Bokosi la Chiwonetsero by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zomangidwa za Masonyezo Amalonda, Mkati ndi Mawonekedwe Competition Category.


ChitsuloMasonyezo Amalonda· 2024

Lighting Tunnel Ntchito Yaikulu: Bokosi la Chiwonetsero

by Nargiza Usmanova

Client: GVA Lighting

Mphoto ya Chitsulo ya A' Design Award Winner in Masonyezo Amalonda Category

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Colors

The Design

About Lighting Tunnel Ntchito Yaikulu: Bokosi la Chiwonetsero

Mawu a Bukhu: Lighting Tunnel ndi bokosi la chiwonetsero lopangidwa la kampani ya magetsi owunikira GVA Lighting. Makoma opindika mozigzag amapanga njira yamakoma ngati thanela, ndi zida zowunikira zoyikidwa mbali zonse ziwiri. Chosema chapakati cha zomera chimawonjezeredwa ndi magetsi owunikira a LED osinthasintha, ndipo makoma oyera opendekera amawonetsedwa bwino ndi machitidwe angapo owunikira. Chomangamangacho chimapangidwa ndi mitengo ndi zitsulo pamodzi ndi mapanelo a MDF, chophimba cha vinyl komanso pansi powonekera ngati galasi. Bokosilo lili ndi kukula kwa mamilimita 8500 kutalika, 3500 mulifupi, ndi 3000 msinkhu. Mitundu yosiyanasiyana yochuluka yopangidwa ndi zida zowunikirazi imathandiza bokosilo kuonekera bwino pa chiwonetserocho.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Lighting Tunnel Ntchito Yaikulu: Bokosi la Chiwonetsero ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Lighting Tunnel Ntchito Yaikulu: Bokosi la Chiwonetsero akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Lighting Tunnel Ntchito Yaikulu: Bokosi la Chiwonetsero amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging
8500 mm x 3500 mm x 3000 mm
Tags
Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology
Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge
The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research
The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration
The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration
The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow
The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents
Copyrights belong to Nargiza Usmanova, 2022
Image Credits
3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting

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