Cats in a Box Mapangidwe a Kulumikizana by Daniel da Hora

Cats in a Box Mapangidwe a Kulumikizana by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.

ChitsuloZolengeza· 2024

Cats in a Box Mapangidwe a Kulumikizana

by Daniel da Hora

Client: Adote Um Gatinho

Mphoto ya Chitsulo ya A' Design Award Winner in Zolengeza Category

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Verified Award Winner

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Colors

The Design

About Cats in a Box Mapangidwe a Kulumikizana

Kampeni ya gulu la mapangidwe inaphatikiza mwalunjika zojambula zamphamvu ndi chikhalidwe chosangalatsa, cholinga chotsutsa nthano za covid-19 ndi kulimbikitsa kulandira amphaka. Motengera kafukufuku, idavumbulutsa malingaliro olakwika, zomwe zidapangitsa mauthenga amphamvu ndi kupanga mizere ya zinthu. Kudzera mu njira yogulitsa yamoyo komanso msika wachifundo wopambana, kampeniyi sichinathe kusonkhanitsa ndalama kokha koma komanso idatsutsa zikhulupiriro za anthu, kulimbikitsa gulu la anthu lodziwa zambiri komanso lachifundo.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Cats in a Box Mapangidwe a Kulumikizana ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Cats in a Box Mapangidwe a Kulumikizana akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Cats in a Box Mapangidwe a Kulumikizana amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.