Paper and Wood Ntchito Yaikulu: Malo Owonetsera Zinthu by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zomangidwa za Masonyezo Amalonda, Mkati ndi Mawonekedwe Competition Category.
BronzeMasonyezo Amalonda· 2025
Paper and Wood Ntchito Yaikulu: Malo Owonetsera Zinthu
Client: Hakuten Corporation
Mphoto ya Bronze ya A' Design Award Winner in Masonyezo Amalonda Category
Verified Award Winner
Verify Award Status for #162193The Design
About Paper and Wood Ntchito Yaikulu: Malo Owonetsera Zinthu
Malo owonetsera a Crecia amasonyeza kasamalidwe kokhalitsa ndi lingaliro la mapepala ndi matabwa, kutsimikizira kuti zinthu zonse zimagwiritsidwanso ntchito kapena kubwezeretsedwanso. Amaonetsa udindo wa matabwa m'moyo watsiku ndi tsiku komanso kudzipereka kwa Crecia pochepetsa zinyalala. Ndi mapaipi a matabwa ochepetsedwa a ku Hokkaido komanso pansi popanda zida, kamangidwe kaka amasintha malingaliro a mmene malo owonetsera okhalitsa amapangidwira. Chojambula cha pepala cha mamita 75 chimaonetsa pepala lalitali la chimbudzi la Crecia, pomwe masewera a sitampu ogwiritsa ntchito zinthu zotsalira amalimbikitsa kubwezeretsanso. Ntchitoyi imachepetsa zinyalala ndikulimbikitsa kasamalidwe kokhalitsa m'gawo lonse la mafakitale.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Paper and Wood Ntchito Yaikulu: Malo Owonetsera Zinthu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Paper and Wood Ntchito Yaikulu: Malo Owonetsera Zinthu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Paper and Wood Ntchito Yaikulu: Malo Owonetsera Zinthu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
- Dimensions & Packaging
- Booth Size : W9000 x D6000 x H3600
- Tags
- Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
- Production Technology
- Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
- Design Challenge
- When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
- Research
- Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
- Inspiration
- Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
- Project Duration
- It was exhibited at Tokyo Big Sight in Japan in August 2023.
- Operation Flow
- At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
- Patents
- Copyright belongs to Hakuten Corporation, 2023.
- Team Members
- Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki - Image Credits
- Photographer : Akitoshi Kudo
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