Seoul Auction The Concierge Kapangidwe ka Mkati by Hyunju Julia Lee is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
BronzeMkati· 2025
Seoul Auction The Concierge Kapangidwe ka Mkati
Client: Seoul Auction
Mphoto ya Bronze ya A' Design Award Winner in Mkati Category
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About Seoul Auction The Concierge Kapangidwe ka Mkati
The Concierge ku Seoul Auction imasinthiratu malonda apamwamba kudzera mu lingaliro la malo osavuta mkati mwa malo. Yolumikizidwa bwino mu chipinda choyambirira chofanana ndi gallery, imapereka malo abata komanso apamwamba pomwe kuphweka kumakulitsa zomwe munthu amawona. Khomo lalikulu la galasi ndi zenera lalikulu zimayerekeza kutseguka ndi chinsinsi, pamene zojambula zoikidwa mosamala ndi mashelufu oyandama zimatsogolera alendo mosatangaza. Povomereza kukongola kwa malo opanda chinthu, The Concierge imakweza kaonedwe ka lutumu, kulola zinthu zikhale pakati penipeni.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Seoul Auction The Concierge Kapangidwe ka Mkati ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Seoul Auction The Concierge Kapangidwe ka Mkati akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Seoul Auction The Concierge Kapangidwe ka Mkati amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
- Dimensions & Packaging
- The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
- Tags
- MinimalistInteriorDesign, RetailInteriorDesign
- Production Technology
- The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
- Design Challenge
- One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
- Research
- An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
- Inspiration
- The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
- Project Duration
- This project started in May 1 and finished in June 3, in Seoul, Korea.
- Operation Flow
- The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
- Team Members
- Designer: Hyunju Julia Lee
- Image Credits
- Photographer: Teo
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