Seek AI Ntchito Yoyambirira: Application Yapawebusayiti Yosanthula Deta by Eric Wu is a highly esteemed winner of the very prestigious 2025 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapulogalamu Competition Category.
ChitsuloMapulogalamu· 2025
Seek AI Ntchito Yoyambirira: Application Yapawebusayiti Yosanthula Deta
by Eric Wu
Client: Seek AI
Mphoto ya Chitsulo ya A' Design Award Winner in Mapulogalamu Category
Verified Award Winner
Verify Award Status for #165510The Design
About Seek AI Ntchito Yoyambirira: Application Yapawebusayiti Yosanthula Deta
Mawu a Bukuli: Seek AI ndi application ya pawebusayiti yomwe imalola ogwiritsa ntchito mabizinesi kufunsa mafunso okhudza deta yawo m'chinenero chosavuta. Seek AI imasandutsa mafunso a chinenero chachilengedwe kukhala khodi ya SQL pogwiritsa ntchito ma large language models ndi custom agent framework. Nsanjayi imalumikizana ndi malo osungira deta monga Snowflake, BigQuery ndi Redshift. Chojambulira cha zokambirana chimaphatikizidwa ndi SQL editor yotha kukulitsidwa, kotero funso lililonse likhoza kuunikidwanso ndi kukonzedwanso. Paneli ya thandizo imathandizira ntchito mkati mwa editor. Ogwiritsa ntchito angathenso kupanga zithunzi zosonyeza deta ndi kugawana zomwe apeza ndi anzawo ogwira nawo ntchito.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Seek AI Ntchito Yoyambirira: Application Yapawebusayiti Yosanthula Deta ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Seek AI Ntchito Yoyambirira: Application Yapawebusayiti Yosanthula Deta akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Seek AI Ntchito Yoyambirira: Application Yapawebusayiti Yosanthula Deta amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
- Dimensions & Packaging
- Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
- Tags
- Generative AI, enterprise application, data analytics
- Production Technology
- Seek AI utilizes large language models to generate queries.
- Design Challenge
- The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
- Research
- In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
- Inspiration
- I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
- Project Duration
- The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
- Operation Flow
- With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
- Team Members
- Eric Wu
- Image Credits
- Image credit: Eric Wu
Video credit: Eric Wu
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