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New Fashion of Chinese Elements Ntchito Yaikulu: Positala by Chen Gang

New Fashion of Chinese Elements Ntchito Yaikulu: Positala by Chen Gang is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Chikhalidwe ndi Makampani a Chikhalidwe Competition Category.


BronzeChikhalidwe· 2025

New Fashion of Chinese Elements Ntchito Yaikulu: Positala

by Chen Gang

Client: Hangzhou Arts and Crafts Museum

Mphoto ya Bronze ya A' Design Award Winner in Chikhalidwe Category

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Verified Award Winner

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Colors

The Design

About New Fashion of Chinese Elements Ntchito Yaikulu: Positala

Zolemba za Bukuli: Mafashoni Atsopano a Zizindikiro za Chitchaina ndi mndandanda wa mapositala wozikidwa pa luso ndi ntchito zamanja zachikhalidwe za Chitchaina. Kapangidwe kake amatenga zithunzi kuchokera ku zovala, silika ndi ziwiya zadothi, kenaka ndikuzisintha ndi kuzisandutsa kukhala zithunzi zamakono. Zizindikiro zachikhalidwe zimanyamula matanthauzo abwino ndipo zimasonyeza zokhumba za moyo wabwinoko. Zida zamakono zamagetsi za kapangidwe kake zimagwiritsidwa ntchito pojambulanso zithunzizo kuti ziwoneke bwino kwa owonera amakono. Positala iliyonse imayeza mamilimita 700 ndi 1000. Cholinga chake ndi kusunga cholowa cha chikhalidwe kuti chizioneka komanso kubweretsa zizindikiro zaluso zachikhalidwe m'moyo wamakono.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

New Fashion of Chinese Elements Ntchito Yaikulu: Positala ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. New Fashion of Chinese Elements Ntchito Yaikulu: Positala akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. New Fashion of Chinese Elements Ntchito Yaikulu: Positala amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Dimensions & Packaging
700mm*1000mm
Tags
Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Production Technology
This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Design Challenge
The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Research
This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiration
The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Project Duration
The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director:Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design:Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Operation Flow
This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Patents
Hangzhou Arts and Crafts Museum, 2024
Image Credits
Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang

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