Dizayini ya Cathay Pacific Dongosolo la Zosangalatsa M'ndege ndi Michael Holler and Deniz Kurtcepe ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mawonekedwe, Kulumikizana ndi Zokumana ndi Ogwiritsa Ntchito.
GolideMawonekedwe· 2025
Cathay Pacific Dongosolo la Zosangalatsa M'ndege
ndi Michael Holler and Deniz Kurtcepe
Kasitomala: Cathay Pacific Airways Limited
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mawonekedwe
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #169385Kapangidwe
Za Cathay Pacific Dongosolo la Zosangalatsa M'ndege
Cathay Pacific In Flight Entertainment ndi mawonekedwe a digito a okwera ndege ali m'ndege. Dongosololi limagwirizana ndi mitundu 14 ya masikirini ndipo limagwira ntchito pa ndege za Airbus A350, Boeing 777 ndi Airbus A321. Kusiyana kwakukulu kwa mitundu ya zithunzi kumathandiza kuti anthu onse azitha kugwiritsa ntchito mosavuta. Chida cha My Journey chimalola okwera kusintha ndondomeko ya ulendo wawo mwaokha, ndipo laibulale ya zinthu zoposa 10,000 imapereka mafilimu, mapulogalamu a wailesi yakanema, ma podcast ndi malo ogula zinthu. Kuyendetsa dongosololi kumatheka pogwiritsa ntchito sikirini yokhudza, chida chogwira m'manja kapena zowongolera za pampando. Chida cha Watch Together chimalola kuonera zinthu nthawi imodzi ndi okwera ena.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Cathay Pacific Dongosolo la Zosangalatsa M'ndege ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Cathay Pacific Dongosolo la Zosangalatsa M'ndege akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Cathay Pacific Dongosolo la Zosangalatsa M'ndege amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
- Miyezo ndi Kuphimba
- Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls - Zizindikiro
- Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
- Teknoloji Yopangira
- The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
- Vuto la Dizayini
- The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
- Kafukufuku
- The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
- Chilimbikitso
- The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
- Nthawi ya Polojekiti
- The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
- Mdondomeko ya Ntchito
- Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
- Petensi
- Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific - Mamembala a Gulu
- Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala - Mwini Zithunzi
- Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
