Serasa Digital Pulogalamu ya Foni ndi Rodolpho Henrique

Dizayini ya Serasa Digital Pulogalamu ya Foni ndi Rodolpho Henrique ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Ukadaulo wa Foni, Mapulogalamu ndi Mapulogalamu a Foni.

ChitsuloFoni· 2025

Serasa Digital Pulogalamu ya Foni

ndi Rodolpho Henrique

Kasitomala: Serasa

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Foni

16,660

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #169575

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Serasa Digital Pulogalamu ya Foni

Serasa ndi bungwe lopereka malipoti a ngongole lomwe limasonkhanitsa ndipo limaphatikiza deta ya mulingo wa ngongole wa anthu oposa biliyoni imodzi. Ntchito iyi inafuna kukonzanso nsanja yomwe ilipo ya B2B ndikuyang'ana kwambiri zofuna za ogwiritsa ntchito. M'malingaliro a malonda, cholinga chinali kuchepetsa mafunso a chithandizo kwa makasitomala komanso kuwonjezera chiwerengero cha osintha. Vuto lalikulu linali kuganizanso nsanja ya B2B ndi malingaliro oyang'ana ogwiritsa ntchito m'makampani omwe chikhulupiliro pa ntchito za ngongole sichidakhazikitsidwe bwino.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Serasa Digital Pulogalamu ya Foni ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Serasa Digital Pulogalamu ya Foni akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Serasa Digital Pulogalamu ya Foni amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Miyezo ndi Kuphimba: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Zizindikiro: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Teknoloji Yopangira: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Vuto la Dizayini: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Kafukufuku: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Chilimbikitso: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Nthawi ya Polojekiti: The projects started in January 2023 and finished in December 2023
Mdondomeko ya Ntchito: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Mamembala a Gulu: Rodolpho Henrique
Mwini Zithunzi: Rodolpho Henrique