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Ghaffari Malo Owonetsera Zinthu pa Chiwonetsero by Mohammad Hakiminia

Ghaffari Malo Owonetsera Zinthu pa Chiwonetsero by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zomangidwa za Masonyezo Amalonda, Mkati ndi Mawonekedwe Competition Category.


SilivaMasonyezo Amalonda· 2025

Ghaffari Malo Owonetsera Zinthu pa Chiwonetsero

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

Mphoto ya Siliva ya A' Design Award Winner in Masonyezo Amalonda Category

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The Design

About Ghaffari Malo Owonetsera Zinthu pa Chiwonetsero

Ghaffari ndi malo owonetsera zinthu opangidwa kwa kampani ya mafakitale a zamankhwala (chemical industries). Malowa akukhala pa malo okwana ma sikweya mita 400 mu Holo 6 ya Tehran International Exhibition Center. Khoma lalikulu la mawailesi akanema laikidwa m'mbali mwa mzere waukulu wa malowa ndipo limaonetsa zinthu zosiyanasiyana za mtundu wa kampaniyo. Sikirini yake yalowetsedwa mkati, zomwe zimasinthanso malire pakati pa malo owonetsera ndi njira ya anthu onse ndikupanga malo osinthira ooneka ngati siteji. Mbali yotsala ya mzerewu imagwira ntchito ngati khomo lalikulu lolowera. Malowa alinso ndi malo a situdiyo owonetsera zinthu, malo ochitira zokambirana komanso malo ojambulira zithunzi.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Ghaffari Malo Owonetsera Zinthu pa Chiwonetsero ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Ghaffari Malo Owonetsera Zinthu pa Chiwonetsero akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Ghaffari Malo Owonetsera Zinthu pa Chiwonetsero ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging
The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags
Ghaffari, Exhibition, Design, Architecture
Production Technology
The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge
The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research
• A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration
The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration
The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow
On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents
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Image Credits
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