Dizayini ya Tels Cargo Chizindikiro cha Mtundu ndi Nargiza Usmanova ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana.
ChitsuloZolengeza· 2025
Tels Cargo Chizindikiro cha Mtundu
ndi Nargiza Usmanova
Kasitomala: TELS Cargo
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zolengeza
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #172023Kapangidwe
Za Tels Cargo Chizindikiro cha Mtundu
Tels Cargo ndi chizindikiro cha mtundu chopangidwa kwa kampani yoyendetsa katundu ku Ulaya yomwe imayang'ana kwambiri pa katundu wa magalimoto. Chizindikirocho chimasunga mtundu wake woyambirira wa zilembo, mitundu, komanso chizindikiro cha mikwingwirima isanu ya pallet, kotero kuti kuzindikirika kwake kumakhalabe. Chinthu chozungulira chimayimira dzuwa ndi kuwala. Zilembo G ndi O mu mawu oti Cargo zimalumikizidwa kusonyeza kuyenda. Chizindikirochi chimagwiritsidwa ntchito pa zojambula za magalimoto onyamula katundu, makalendala a pakhoma, zinthu za pa ofesi, makadi opereka moni, mabotolo a madzi, matumba, wotchi za pakhoma, malo owonetsera zinthu, komanso mphatso. Mitundu ya imvi ndi lalanje imathandizira kuonetsa maonekedwe amakono komanso aukadaulo.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Tels Cargo Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Tels Cargo Chizindikiro cha Mtundu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Tels Cargo Chizindikiro cha Mtundu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Miyezo ndi Kuphimba
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Zizindikiro
- Branding, Identity, Graphic design, Logo design, Visual design
- Teknoloji Yopangira
- All advertising product layouts are created using graphic design software.
- Vuto la Dizayini
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Kafukufuku
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Chilimbikitso
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Nthawi ya Polojekiti
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Mdondomeko ya Ntchito
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Petensi
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Mwini Zithunzi
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
Zolipidwa
Fufuzani Kupitilira Designers.org
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Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
