Top Toy Kapangidwe ka Mkati ka Sitolo Yaikulu Yotsogolera by Li Xiang is a highly esteemed winner of the very prestigious 2026 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
SilivaMkati· 2026
Top Toy Kapangidwe ka Mkati ka Sitolo Yaikulu Yotsogolera
by Li Xiang
Client: Top Toy
Mphoto ya Siliva ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #174271The Design
About Top Toy Kapangidwe ka Mkati ka Sitolo Yaikulu Yotsogolera
Top Toy ndi kapangidwe ka mkati ka sitolo yaikulu yotsogolera ya padziko lonse yomwe ili pa msewu wa Nanjing East ku Shanghai. Sitoloyi imagwiritsa ntchito chinenero cha malo chokhala ngati masewera, chouziridwa ndi zokutira za zoseweretsa ndi makina akale a masewera a kanema. Kutsogolo kwa nyumbayi kumakumbutsa phukusi la pulasitiki lowonekera, ndipo makwerero akonzedwa ngati magawo a masewera. Madera a zithunzithunzi zamitundu yosiyanasiyana, malo a khofi ndi midadada yomangira zimapanga zochitika zomwe zimatsogolera kufufuza. Kamangidwe ka zigawo zosinthika ndi mitundu yowoneka bwino zimathandizira mutu wamasewerawu. Kapangidweka kacholinga chake ndi kupangitsa kuti malonda enieni akhale ochititsa chidwi ndiponso okhudza mtima kwa alendo a msinkhu uliwonse.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Top Toy Kapangidwe ka Mkati ka Sitolo Yaikulu Yotsogolera ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Top Toy Kapangidwe ka Mkati ka Sitolo Yaikulu Yotsogolera akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Top Toy Kapangidwe ka Mkati ka Sitolo Yaikulu Yotsogolera ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
- Tags
- interior, retail
- Research
- On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.
Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail. - Inspiration
- Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
- Project Duration
- The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
- Operation Flow
- The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
- Image Credits
- SFAP
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