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Ace Play Sport Malo Ogulitsa by Zhu Shi Design Studio

Ace Play Sport Malo Ogulitsa by Zhu Shi Design Studio is a highly esteemed winner of the very prestigious 2026 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.


ChitsuloMkati· 2026

Ace Play Sport Malo Ogulitsa

by Zhu Shi Design Studio

Client: Zhu Shi Design Studio

Mphoto ya Chitsulo ya A' Design Award Winner in Mkati Category

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Verified Award Winner

Verify Award Status for #174633

Colors

The Design

About Ace Play Sport Malo Ogulitsa

Ace Play Sport ndi malo ogulitsa zipangizo za badminton, omwe ali mu nyumba yakale ya zaka 50 yogulitsira ku Taiwan. Mkati mwake mwa mamita 70 lalikulu muli mapulani opapatiza omwe kuwala kwa dzuwa kumalowa kuchokera mbali imodzi yokha. Denga lopendekera limayambira pa khonde ndipo limatsogolera alendo kulowa mkati. Chilumba chowonetsera chopindika chopanda kanthu mkati chimakhala pakati pa malowa. Matabwa a birch osamaliza amabweretsa kutentha ndi mpweya wochepa woipa, pomwe utoto wachitsulo wosanyezimira ndi matailosi onyezimira zimasonyeza liwiro. Denga la nembanemba lofalitsa kuwala limafalitsa kuwala kofanana. Kapangidwe kameneka kamalumikiza mbiri ya badminton ndi malo ogulitsa amakono.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Ace Play Sport Malo Ogulitsa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Ace Play Sport Malo Ogulitsa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Ace Play Sport Malo Ogulitsa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design extends beyond the interior, beginning at the arcade where a sharply angled ceiling guides the eye inward like a shuttlecock slicing through air. The brand logo, placed subtly along the angled plane, lets badminton's imagery define identity. Inside, silver-toned metal and sweeping curves evoke speed, shaping an immersive retail experience. A hollow arched display island, inspired by shuttlecock rhythm, anchors the space. Flanking walls contrast past and future: a warm wooden pegboard versus sleek silver finishes, uniting tradition with modernity.
Dimensions & Packaging
The 70m2 shophouse features a narrow layout with daylight from only one side. To align with the theme of motion, the designer restructured the plan to guide a sense of speed from the arcade inward. The windowless central zone became the main display and interaction area, drawing visitors deeper inside. A light membrane ceiling expands vertical space, brightening the axis and easing the enclosure. At the far end, a soft staircase turn veiled with sheer curtains gently shapes sightlines and flow, echoing badminton's balance of speed and rhythm.
Tags
Street house, badminton, beveled ceilings, wood tone, silver tone, speed, eco-friendly building materials, sports.
Production Technology
The space is defined by the contrast of warm wood and cool silver. Natural birch plywood, left unfinished to reveal its grain, brings warmth while minimizing VOCs. Silver tones appear in matte metallic paint and polished tiles, shaping light flow with a modern edge. The palette blends cool whites and natural wood, balanced by daylight and a light-diffusing membrane ceiling that casts an even glow. Under this soft illumination, the environment feels calm and refined, where human warmth and technological precision meet in quiet dialogue.
Design Challenge
The project's main challenge was to stand out among a row of uniform old shophouses. Instead of bold signage or lightboxes, the designer chose a restrained approach, creating identity through an angled ceiling, shuttlecock-inspired display island, and triangular markers. These elements form a distinct yet subtle language, resisting retail cliches. Passersby are drawn by interior brightness and thoughtful contrasts, not spectacle. The space asserts quiet confidence, breathing new rhythm and purpose into the 50-year-old structure.
Research
Housed in a 50-year-old shophouse, the project fuses badminton culture with contemporary design to create an immersive retail experience. Dynamic spatial elements, refined materials, and atmospheric lighting reimagine the sports store as a stage for cultural storytelling. At Ace Play Sport, woodgrain with growth rings conveys heritage and warmth, while matte metallic finishes express speed and innovation. Their harmony embodies badminton's dual nature, tradition, and evolution, shaping a retail space with both cultural depth and forward vision.
Inspiration
The project showcases and sells badminton equipment yet avoids the typical showroom aesthetic, instead embracing a human-centered, cultural approach. With origins in the 18th century, badminton carries both history and graceful rhythm. The design honors this heritage by reinterpreting materials and space through time and speed. Set in a 50-year-old shophouse, wood evokes tradition while silver suggests speed and technology. Their dialogue creates a refined stage that transcends commerce, narrating the cultural and aesthetic spirit of badminton.
Project Duration
The project finished in December 2024 in Taiwan.
Operation Flow
Since opening, AcePlay Sport has reshaped the community's view of sports retail. Even those outside its target demographic are drawn in, first pausing at the bench under the arcade, then entering, intrigued by the inviting atmosphere. The design aligns closely with the brand's identity, boosting both traffic and return rates. Instead of a hard sell, products are presented with subtle rhythm, blending heritage and innovation. This approach attracts diverse visitors and transforms shopping into an immersive, memorable experience.
Team Members
Hung-Ting Chen
Image Credits
Zhu Shi Design Studio

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