Vitto Primary Function: Chizindikiro cha Mtundu by Atlante Srl is a highly esteemed winner of the very prestigious 2026 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
SilivaZolengeza· 2026
Vitto Primary Function: Chizindikiro cha Mtundu
by Atlante Srl
Client: Atlante Srl
Mphoto ya Siliva ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #178827The Design
About Vitto Primary Function: Chizindikiro cha Mtundu
Book Text: Vitto ndi mtundu wa chakudya cha ku Italy womwe unapangidwira msika wa ku UK pogwiritsa ntchito njira yamakono yowonekera. Kapangidwe kake kachoka mwadala ku mawu akale komanso a chikhalidwe omwe amapezeka kawirikawiri pa zizindikiro za zakudya za ku Italy. M'malo mwake, kamagwiritsa ntchito mitundu yowala, zithunzi zophweka komanso malembedwe omveka bwino kuti kasonyeze mphamvu, chisangalalo komanso kufunda kwa mtima, kupanga chizindikiro chamakono komanso chosavuta kugwiritsa ntchito tsiku ndi tsiku.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Vitto Primary Function: Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Vitto Primary Function: Chizindikiro cha Mtundu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Vitto Primary Function: Chizindikiro cha Mtundu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
- Tags
- Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
- Design Challenge
- The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
- Research
- The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
- Inspiration
- The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
- Project Duration
- The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
- Operation Flow
- Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
- Patents
- Trademark 2023 Atlante Srl
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