Zona Primary Function: Kupanga Mtundu ndi Kulongedza by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
SilivaZolengeza· 2026
Zona Primary Function: Kupanga Mtundu ndi Kulongedza
Client: Cansu Ferreira
Mphoto ya Siliva ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #181114The Design
About Zona Primary Function: Kupanga Mtundu ndi Kulongedza
Book Text: Zona ndi chakumwa choyamba cha hard seltzer ku Angola, chogwirizanitsa cholowa cha kwanuko ndi mawonekedwe amakono, okhala ndi chizindikiro cha mtundu chouziridwa ndi akasupe a Huambo ndi Mtsinje wa Okavango. Mapangidwewa amayang'ana mawonekedwe amakono komanso olimba mtima omwe amagwiritsa ntchito utoto wa zipatso wamtundu umodzi ndi zithunzi za geometric kuti azikoka chidwi. Logo yopangidwa mwapadera imaphatikiza kuwomba kwa madzi kobisika, kuyimira tanthauzo la moyo ndi kuyenda kwa mitsinje. Mwa kuphatikiza utoto wonyezimira ndi mawonekedwe oyera komanso aukhondo, Zona imapereka chidziwitso chowoneka chatsopano komanso chokondweretsa chomwe chimakondwerera komwe chinachokera kudzera mu lens yaung'ono komanso yotsogola pa mapangidwe.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Zona Primary Function: Kupanga Mtundu ndi Kulongedza ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Zona Primary Function: Kupanga Mtundu ndi Kulongedza akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Zona Primary Function: Kupanga Mtundu ndi Kulongedza ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Dimensions & Packaging
- Aluminium 330 ml drink cans
- Tags
- drink, alcohol, colorful, cocktail, angola, fruits
- Production Technology
- Design printed directly on the cans with Pantone system inks.
- Design Challenge
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Research
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Inspiration
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Project Duration
- 6 months, Angola, USA and France
- Operation Flow
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
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