Wudang Blessing Chizindikiro Chowoneka by Yao Wu is a highly esteemed winner of the very prestigious 2026 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
SilivaZolengeza· 2026
Wudang Blessing Chizindikiro Chowoneka
by Yao Wu
Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
Mphoto ya Siliva ya A' Design Award Winner in Zolengeza Category
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The Design
About Wudang Blessing Chizindikiro Chowoneka
Wudang Blessing ndi dongosolo la chizindikiro chowoneka lopangidwira mtundu wa zokopa alendo pa chikhalidwe. Dongosololi limamasuliranso mwatsopano zithunzi za anthu otchuka a chikhalidwe cha Taoism, kuphatikizapo Mfumu Zhenwu, Milungu Isanu ya Chuma, Fu Lu Shou ndi dalitso la maphunziro la Taizi Slope, mu kalembedwe ka zithunzi kamakono. Kalembedwe ka zilembo kamaphatikiza mizere yokhota ya mapiri mu zolemba zake. Mapangidwe ake ndi ophatikizika m'magawo, ndipo zithunzi za vekitala zimatha kukulitsidwa kuchokera ku makadi a bizinesi mpaka ku zikwangwani zazikulu. Mitundu iwiri ya makonzedwe a mtundu imaperekedwa, CMYK yosindikizira ndi RGB ya zowonetsera. Dongosolo logwirizana limalowa m'malo mwa zithunzi zobalalika ndipo limathandizira zinthu, kalongedwe ndi zofalitsa za digito.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Wudang Blessing Chizindikiro Chowoneka ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Wudang Blessing Chizindikiro Chowoneka akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Wudang Blessing Chizindikiro Chowoneka ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
- Dimensions & Packaging
- Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
- Tags
- Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
- Production Technology
- Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
- Design Challenge
- Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
- Research
- Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
- Inspiration
- Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
- Project Duration
- The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
- Operation Flow
- Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
- Patents
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- Team Members
- Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui - Image Credits
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