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Jojo Chidole Chanzeru Zopangidwa Chothandizana Nacho by Jingdong Own - Brand Design Team

Jojo Chidole Chanzeru Zopangidwa Chothandizana Nacho by Jingdong Own - Brand Design Team is a highly esteemed winner of the very prestigious 2026 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zosewerera, Masewera ndi Zida za Ntchito Zosangalatsa Competition Category.


SilivaChosewerera· 2026

Jojo Chidole Chanzeru Zopangidwa Chothandizana Nacho

by Jingdong Own - Brand Design Team

Mphoto ya Siliva ya A' Design Award Winner in Chosewerera Category

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The Design

About Jojo Chidole Chanzeru Zopangidwa Chothandizana Nacho

Jojo ndi chidole chanzeru zopangidwa chothandizana ndi ana. Thupi lofewa lapangidwa kuchokera ku zipangizo za pulashi zobwezerezedwanso. Makina a mawu amathandizira kucheza m'zilankhulo zosiyanasiyana. Luso lokumbukira zinthu limalola Jojo kukhala ndi khalidwe lapadera pakapita nthawi. Chowonetsera chaching'ono chimasonyeza malingaliro kudzera m'maso oyenda. Chigawo cha silikoni chozungulira zida zamagetsi chimapangitsa chidolecho kukhala chofewa kuchigwira, ndipo mabowo omwe ali m'chigawocho amalola maikolofoni ndi sipikala kugwira ntchito momveka bwino. Jojo ndi wamkulu masentimita 10.5 ndi 9.5 ndi 10.5 ndipo amalemera magalamu 159 ndipo akhoza kunyamulidwa ngati chodzikongoletsera chovala.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Jojo Chidole Chanzeru Zopangidwa Chothandizana Nacho ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Jojo Chidole Chanzeru Zopangidwa Chothandizana Nacho akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Jojo Chidole Chanzeru Zopangidwa Chothandizana Nacho ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimensions & Packaging
10.5×9.5×10.5cm 159g
Tags
AI,Electronic Pet ,Plush Toy
Production Technology
Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Design Challenge
For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Research
Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiration
This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Project Duration
Started in Beijing and Shanghai in China 2026
Operation Flow
Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Team Members
JingDong Own-Brand Design Team

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