Mercedes-Benz Russia SAO Mawonekedwe Owonetsera by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
ChitsuloMkati· 2016
Mercedes-Benz Russia SAO Mawonekedwe Owonetsera
by Viktor Bilak
Client: Expolevel
Mphoto ya Chitsulo ya A' Design Award Winner in Mkati Category
Verified Award Winner
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About Mercedes-Benz Russia SAO Mawonekedwe Owonetsera
Lingaliro lalikulu lokongoletsa mutu wa Mercedes-Benz Russia SAO ndi chithunzi cha msewu wopotoza. Amawonetsedwa ndi mizere yosweka ya track pansi, padenga ndi pazenera za chinyumba. Imaphatikiza mbali zonse za chinyumba ndikupanga gawo loyenda la alendo pachimake.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Mercedes-Benz Russia SAO Mawonekedwe Owonetsera ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Mercedes-Benz Russia SAO Mawonekedwe Owonetsera akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Mercedes-Benz Russia SAO Mawonekedwe Owonetsera amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
- Dimensions & Packaging
- The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
- Tags
- The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
- Production Technology
- The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
- Design Challenge
- The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
- Research
- This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
- Inspiration
- The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Project Duration
- The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
- Operation Flow
- The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
- Team Members
- Designer: Viktor Bilak.
- Image Credits
- Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.
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