Tick Tock Turtle Wotchi Wodzutsira wa Ana by Daniel Lau is a highly esteemed winner of the very prestigious 2019 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zipangizo za Ana Aang'ono ndi Ana Competition Category.
ChitsuloZipangizo za Ana· 2019
Tick Tock Turtle Wotchi Wodzutsira wa Ana
by Daniel Lau
Client: emagine A
Mphoto ya Chitsulo ya A' Design Award Winner in Zipangizo za Ana Category
Verified Award Winner
Verify Award Status for #68762The Design
About Tick Tock Turtle Wotchi Wodzutsira wa Ana
Tick Tock Turtle idapangidwa kwa ana a zaka zonse. Ana amatha kumvetsetsa bwino kutha kwa nthawi poyangana madontho owala pa chipolopolo chomwe amagwiranso ntchito ngati magetsi odzukira pang'onopang'ono ngati kuwala kwa dzuwa m'mawa. Pamene cholembera chigwira ntchito, magetsi amadzaza pamwamba ponse ngati kuti anali mbale pa chipolopolo cha kamba. Chipolopolochi chimagwiranso ntchito ngati batani kuti ana atsegule nyali zofiira zausiku pamene mabatani ena a makolo amasungidwa mobisika pansi pa chipolopolo chomwe chingachotsedwe. Theka lapansi la kamba lipangidwa ndi silicone yofewa ya mulingo wa chakudya ndipo imamatirika bwino pa bedi usiku
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Tick Tock Turtle Wotchi Wodzutsira wa Ana ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Tick Tock Turtle Wotchi Wodzutsira wa Ana akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Tick Tock Turtle Wotchi Wodzutsira wa Ana amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
- Dimensions & Packaging
- 200 mm x 200 mm x 76 mm
0.47 kg - Tags
- Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
- Production Technology
- A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
- Design Challenge
- Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
- Research
- The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
- Inspiration
- The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
- Project Duration
- The project started in April 2017 and was finished in May 2018
- Operation Flow
- Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
- Patents
- Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China - Team Members
- Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
- Image Credits
- Image Credits: Duncan Longden Photography
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