Sheikh El Burger Chizindikiro Cha Logo by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.

BronzeZolengeza· 2019

Sheikh El Burger Chizindikiro Cha Logo

by Moataz Mohamed

Client: Moataz Mohamed

Mphoto ya Bronze ya A' Design Award Winner in Zolengeza Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Chizindikiro Cha Logo

Pa chikhalidwe cha Aluya, mawu oti "Sheikh" amafotokoza zaudindo wapamwamba kwambiri kuposa wina aliyense wothokoza, chilungamo, kudzichepetsa ndi utsogoleri wabwino. Umu ndi momwe tidayikira chidindo chathu: chomwe anthu omwe akutsata anganene ndikulankhula kwawo kwatsiku ndi tsiku. Slang yomwe imamasulira kuubwino, chuma ndi utsogoleri wamsika.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Sheikh El Burger Chizindikiro Cha Logo ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Sheikh El Burger Chizindikiro Cha Logo akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Sheikh El Burger Chizindikiro Cha Logo amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.