Care for Mom to Be Kampeni Yozindikiritsa za Chikhalidwe cha Anthu by Seyon Kim

Care for Mom to Be Kampeni Yozindikiritsa za Chikhalidwe cha Anthu by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zachikhalidwe Competition Category.

BronzeZachikhalidwe· 2020

Care for Mom to Be Kampeni Yozindikiritsa za Chikhalidwe cha Anthu

by Seyon Kim

Client: Seyon Kim

Mphoto ya Bronze ya A' Design Award Winner in Zachikhalidwe Category

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Colors

The Design

About Care for Mom to Be Kampeni Yozindikiritsa za Chikhalidwe cha Anthu

Samalirani Amayi Oyembekezera ndi kampeni yozindikiritsa anthu za zosowa za amayi apakati amene amayenda paulendo. Kampeni imapempha oyenda nawo pamodzi kuti apereke mpando pa sitima kapena malo oyimika galimoto. Chizindikiro cha kampeniyi chachokera pa chithunzi chophatikiza thupi la mkazi wapakati ndi mawonekedwe a mtima, kuyimira pakati ndi chisamaliro. Mtundu wofatsa wosakanikirana wa wofiira ndi wa lalanje umagwiritsidwa ntchito m'malo mwa mtundu umene nthawi zambiri umagwirizanitsidwa ndi pakati. Mapositala ndi matikiti osindikizidwa a sitima ya pansi pa nthaka amanyamula chizindikirochi pamalo osimikapo sitima ndiponso pamalo oyimikapo magalimoto.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Care for Mom to Be Kampeni Yozindikiritsa za Chikhalidwe cha Anthu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Care for Mom to Be Kampeni Yozindikiritsa za Chikhalidwe cha Anthu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Care for Mom to Be Kampeni Yozindikiritsa za Chikhalidwe cha Anthu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim