MAU Vegas 2019 Chochitika by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
ChitsuloZolengeza· 2020
MAU Vegas 2019 Chochitika
Client: Houndstooth
Mphoto ya Chitsulo ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #88163The Design
About MAU Vegas 2019 Chochitika
Mapulogalamu a Mapulogalamu a m'manja Osatsegulidwa kapena MAU Vegas ndiye chochitika chotsogola kwambiri padziko lonse lapansi. Imakopa mitundu yayikulu kwambiri kuchokera ku Silicon Valley kuphatikiza Spotify, Tinder, Lyft, Bumble ndi MailChimp kuti itchule ochepa. Houndstooth anapatsidwa ntchito yolinganiza, kupanga ndi kupanga mawonekedwe onse a chochitikacho komanso kupezeka kwa digito kwa chaka cha 2019. munthawi zonse.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
MAU Vegas 2019 Chochitika ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. MAU Vegas 2019 Chochitika akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. MAU Vegas 2019 Chochitika amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
- Tags
- neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
- Production Technology
- The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
- Design Challenge
- The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
- Research
- Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
- Inspiration
- The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
- Project Duration
- The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
- Operation Flow
- The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
- Team Members
- Shyamlee Jagtap
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