Yum Rob Primary Function: Mkati mwa Malo Odyera by Zhidong Du is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
SilivaMkati· 2020
Yum Rob Primary Function: Mkati mwa Malo Odyera
by Zhidong Du
Client: MET Creative Brand
Mphoto ya Siliva ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #95774The Design
About Yum Rob Primary Function: Mkati mwa Malo Odyera
Yum Rob ndi malo odyera anzeru okhala ndi mutu wapadera mu Mzinda wa Hengshui. Mkati mwake muli ma mita 450 lalikulu ndipo umatsatira kalembedwe kamakono ndi kophweka. Pakhomo pamagwiritsa ntchito mzere wozungulira wotengedwa ku chithunzi cha loboti cha bulandiyi, wozunguliridwa ndi galasi la simbi yosapanga dzimbiri. Malo ogwira galasi mbali zitatu za khonde lamkati amapanga njira yokutira mokwanira. Mizere ya kuwala kokongola ndi nyale za ulusi wa optical padenga zimapanga mawonekedwe owoneka bwino. Malo odikirira ali ndi mipando yokwera ngati masitepe imene imatsogolera kayendedwe ndipo imakhoza kunyamula alendo ambiri. Chithunzi chowonetsera cha mbali zonse chimamaliza malo odyera.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Yum Rob Primary Function: Mkati mwa Malo Odyera ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Yum Rob Primary Function: Mkati mwa Malo Odyera akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Yum Rob Primary Function: Mkati mwa Malo Odyera ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
- Dimensions & Packaging
- The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
- Tags
- Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
- Production Technology
- The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
- Design Challenge
- The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
- Research
- As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition. - Inspiration
- The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
- Project Duration
- The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
- Operation Flow
- The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
- Patents
- Copyrights belong to Zhidong Du, 2019.
- Team Members
- Zhidong Du
Ailing Xu - Image Credits
- Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.
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