Dumphani kupita ku nkhani
W Atlanta Midtown Kapangidwe ka Mkati mwa Hotelo ndi Virserius Studio

Dizayini ya W Atlanta Midtown Kapangidwe ka Mkati mwa Hotelo ndi Virserius Studio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Kuchereza Alendo, Zosangalatsa, Ulendo ndi Chikoka.


ChitsuloKuchereza Alendo· 2020

W Atlanta Midtown Kapangidwe ka Mkati mwa Hotelo

ndi Virserius Studio

Kasitomala: Virserius Studio

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Kuchereza Alendo

17,018

Mitundu

Kapangidwe

Za W Atlanta Midtown Kapangidwe ka Mkati mwa Hotelo

W Atlanta Midtown ndi mkati mwa lobby ndi bar ya hotelo ku Atlanta, Georgia, ku United States. Kapangidweko kamachokera ku nyumba yaikulu ndi munda wachinsinsi wa munthu wopeka wotchedwa Arthur, yemwe amasonkhanitsa zaluso ndi zinthu paulendo wake wautali padziko lonse lapansi. Lobby ndi bar zimakwirira malo okwana pafupifupi mamita 929 lalikulu. Zipangizo zapadera, pansi pa nyumba, zojambulajambula, ndi zokutira makoma zamagetsi zimapanga chipinda chokhala ndi mabanja ndiponso munda wazomera. Chipinda china chimatengera nthano ya One Thousand and One Nights ndipo chili ndi zojambula pa denga. Materiasi okwera pamlingo wosiyanasiyana okhala ndi mipando yofanana ndi ya bwalo la masewera amathandizira kugwira ntchito, kucheza, kapena misonkhano yapayekha.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

W Atlanta Midtown Kapangidwe ka Mkati mwa Hotelo ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. W Atlanta Midtown Kapangidwe ka Mkati mwa Hotelo akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. W Atlanta Midtown Kapangidwe ka Mkati mwa Hotelo amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
Miyezo ndi Kuphimba
The lobby and bar measure approximately 929.0304 square metres
Zizindikiro
art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
Teknoloji Yopangira
The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
Vuto la Dizayini
The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
Kafukufuku
To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
Chilimbikitso
The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
Nthawi ya Polojekiti
The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
Mdondomeko ya Ntchito
In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
Mamembala a Gulu
Principal Designer: Virserius Studio
Art Consultants: Imaggo Production
Mwini Zithunzi
Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019

Zolipidwa

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Dizayini Yabwino Iyenera Kutamandidwa Kwakukulu

A' Design Award ndi mphotho yapadziko lonse, yoweruzidwa ndi oweruza, ya dizayini yabwino. Tengani nawo mbali mu A' Design Award kuti mukhale ndi mwayi wopeza kutamandidwa moyenera, kudziwika, ulemu ndi kufalitsa ntchito yanu. Ikani ntchito yanu ku A' Design Award ndipo pikanani kuti mupeze mphotho yotamandika ya A' Design Prize.

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