Extra Time Cinema Primary Function: Malo Owonera Makanema, Malo Owonetsera Zaluso by XU Studio is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
SilivaMkati· 2020
Extra Time Cinema Primary Function: Malo Owonera Makanema, Malo Owonetsera Zaluso
by XU Studio
Client: XU Studio
Mphoto ya Siliva ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #96785The Design
About Extra Time Cinema Primary Function: Malo Owonera Makanema, Malo Owonetsera Zaluso
Book Text: Extra Time Cinema ndi malo owonera makanema komanso owonetsera zaluso, omwe amagwira ntchito pofunika, ndipo ali pansi pa nyumba yachiwiri ya pansi ya malo ogulitsira zinthu ku Shanghai. Mkati mwake muli mamita 800 a lalikulu. Pali bala pakati pa malo osema hafu-yozungulira okhala ndi mtunda wa mamita 9, choncho malowa amatha kugwira ntchito ngati kafe, malo ophunzitsira, siteji yowonetsera magule komanso malo ovumbulutsira zinthu zatsopano. Khoma lakunja lakhala lokutidwa ndi zitsulo zoyenga zolimba, ndipo zithunzi zake zimasintha anthu akamadutsa. Zitsulo zoyenga zopindidwa zimasunga mizere ya kuwala ndi mapepala apulasitiki oletsa dzuwa, omwe amawala ndi mtundu wa buluu, wobiriwira ndi wofiira ngati duwa la rozi.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Extra Time Cinema Primary Function: Malo Owonera Makanema, Malo Owonetsera Zaluso ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Extra Time Cinema Primary Function: Malo Owonera Makanema, Malo Owonetsera Zaluso akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Extra Time Cinema Primary Function: Malo Owonera Makanema, Malo Owonetsera Zaluso ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
- Dimensions & Packaging
- The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
- Tags
- Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
- Production Technology
- At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
- Design Challenge
- The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
- Research
- In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
- Inspiration
- Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
- Project Duration
- The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
- Operation Flow
- The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
- Patents
- Copyrights belong to XU Studio, 2019.
- Team Members
- Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He - Image Credits
- Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.
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