From East Chiwonetsero cha Pawindo la Sitolo by Uplan Design is a highly esteemed winner of the very prestigious 2020 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
GolideMkati· 2020
From East Chiwonetsero cha Pawindo la Sitolo
by Uplan Design
Client: Uplan Design
Mphoto ya Golide ya A' Design Award Winner in Mkati Category
Verified Award Winner
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About From East Chiwonetsero cha Pawindo la Sitolo
From East ndi gulu la ziwonetsero za mawindo a sitolo zopangidwa nyumba ya malonda ku Shanghai. Malo aakulu owonetsera ndi mbali za m'njira yodutsa aliyense amatsatira lingaliro losiyana, zokonzedwa monga kuphatikizana, chiyambi, kukweza malonda ndi kusonkhanitsa motsatira njira yoyendamo makasitomala. Mitu yake imasonyeza chikhalidwe cha China kudzera mu zifanizo zakale zamwayi monga chinjoka, mbalame ya phoenix ndi kakowa. Chida cha EVA chimagwiritsidwa ntchito popanga maonekedwe, kudzaza ndi kupaka mitundu. Ziwonetserozi zimakwirira mita zazikulu makumi anayi ndipo zimagwiritsa ntchito mitundu yolimba yachikhalidwe.
The Recognition
About the Mphoto ya Golide ya A' Design Award
From East Chiwonetsero cha Pawindo la Sitolo ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. From East Chiwonetsero cha Pawindo la Sitolo akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. From East Chiwonetsero cha Pawindo la Sitolo amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The whole project is respectively placed in the main display surface and side display surface of the passageway, commercial building. Therefore, the different position of the window design, the designers give different ideas. "Inclusiveness", "origin", "promotion" and "collection", these themes not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture.
- Dimensions & Packaging
- The project covers a total of 40 square meters. The overall color is so obvious and not low. This is the characteristic of Chinese traditional art's application of color, and it is more in line with the charm of Chinese culture.
- Tags
- Window Design, Commercial, Flagship Store, Exhibition, Chinese Style, National Tide
- Production Technology
- In order to more fully present the advantages of these images, EVA materials is used as the main material in the creation process. No matter in the plasticity, filling and coloring of the shape, it is one of the best choices for the design of modern window design. Uplan Design also specially invite partners to improve the material technology.
- Design Challenge
- The complexity of the work lies in the complexity of the details. Dragon scales, Phoenix wings, crane feathers, almost every shape, has countless details. Each scale is almost different. Their size, bending angle and radian, positions and distances between them, and the logic of overlapping all need to be completed step by step according to the details.
- Research
- The East is an ancient civilization that has gathered for thousands of years. The mythological fables, classics of ancient books, inventions and creations, as well as technological innovations from time to time, all present the influence of this land on the world. Nowadays, more and more young people are beginning to be keen on the national tide. This is not only a breakthrough in the field of fashion innovation, but also a sense of pride and belonging in the return of culture.
- Inspiration
- In the image of concrete performance, designers have chosen the unique characteristics of Chinese culture, and are the most easily noticed dragons, phoenixes, cymbals, cranes. They are all ancient gods or auspicious symbol, and designers refine the exquisiteness of these cultures through creative methods, and make a perfect graft with the window design and fashion culture.
- Project Duration
- The project started in June 2019 in Shanghai and finished in July 2019 in Shanghai.
- Operation Flow
- The designer is required to first refine the drawings of the graphic design, refine the process, decompose the research composition and the split structure, and even carefully detail the angle of each feather before starting to implement grouping, collage, coloring and many more.
- Patents
- Copyrights belong to Uplan Design, 2019.
- Team Members
- Yang Shi
Xingliang Liao
Haiyan Zhu
Yang Zhong
Hao Ji - Image Credits
- Image #1: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #2: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #3: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #4: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #5: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
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